It’s never too late to make a New Year’s resolution (or add on to it, if you’ve already made one) – start the year on a stronger note by joining Kiehl’s Singapore in saving a child.
In 2014, Kiehl’s Singapore is partnering Action for AIDS (AfA), a non-governmental organization committed to AIDS prevention, advocacy and support. From 1 January 2014 onwards, for every bottle of Special Edition Midnight Recovery Concentrate ($80) sold, SGD$5.00 will be donated to AfA. Each customer will receive a limited edition key charm as a token of appreciation.
All funds collected will go towards helping AfA’s Pregnant Mothers’ Fund where work is done to prevent mother-to-child transmission of HIV and assist diagnosed HIV-positive children in seeking immediate medical treatment, a cause that is also supported by reknowned singer Alicia Keys.
What’s more, you can also go the extra mile by joining “Smile with Kiehl’s” Instagram Photo Contest. Kiehl’s is collecting photos of “smiles from children” in the hope of each smile brightening and inspiring the lives of the mothers and children. For every photo submission to Instagram with the hashtag #SmileKiehlsSG from today till 31st January 2014, SGD$0.50 will be donated to the AfA.