The campaign will run in all markets that Joe Fresh operates: Canada, the United States, South Korea, Saudi Arabia, Egypt, the UAE and Mexico. Shot in New York, the campaign was photographed by Johan Sandberg and shows the quartet in key looks including classic puffer coats and denim essentials. The Fall 2015 collection features 60’s and 70’s influenced staples such as patchwork denim, flared silhouettes and down surplus fabrics updated with a modern look.
“This is our second season with Karlie Kloss and newly featured Joan Smalls, Andres Velencoso and Sean O’Pry. They resonate with customers around the world, which helps drive momentum for the ongoing expansion of the brand in international markets,” said Mario Grauso, President of the brand. “Bringing together this exceptional group of talent creates an exciting moment for Joe Fresh and delivers our message of easy, modern style via bold and powerful imagery.”
Joe Fresh Fall 2015 campaign featuring models Sean O’Pry, Karlie Kloss, Andres Velencoso and Joan Smalls (Johan Sandberg/ Courtesy Joe Fresh) (PRNewsFoto/Joe Fresh)
In addition to the campaign, Karlie’s favorite items from the collection will be displayed in-store with special “Karlie’s Picks” hang tags alongside a dedicated landing page on JoeFresh.com featuring all of the models’ picks for the season.
About Joe Fresh
Founded in 2006, Joe Fresh is one of Canada’s leading sources for modern style and accessible design, offering comprehensive lifestyle collections for men, women and children. Delivering essential style and exceptional value in categories spanning apparel, accessories, footwear and Joe Fresh Beauty® cosmetics. In Canada, Joe Fresh products are available online and in more than 350 retail locations, including 12 freestanding stores. In the United States, they are available online and in 4 freestanding stores in New York, including a flagship in the landmark 510 Fifth Avenue building. Since 2014, Joe Fresh has opened its first stores in Egypt, Saudi Arabia, South Korea, and the United Arab Emirates with local partners.