Jif® Teams Up with Neil Patrick Harris

Jif® Teams Up with Neil Patrick Harris. For decades, parents and kids have navigated snack-time struggles. Kids want delicious, parents want wholesome and those qualities used to be mutually exclusive. Enter Jif® Power Ups by Jif®, the new snacking solution made with the peanutty goodness both parents and kids love. To celebrate the launch, Jif is partnering with multi-talented award-winning actor and father of two, Neil Patrick Harris, to shed a humorous light on trending parenting challenges and introduce the ultimate win-win solution that is equal parts delicious and wholesome.

“Parenting is a hilarious adventure full of plenty of struggles, especially when it comes to snack-time,” said Harris. “As the father of 7-year-old-twins, I get it. Jif peanut butter is a snack time staple in the Burtka-Harris house, and now so are Jif Power Ups – a win/win solution with a taste my kids love and the nutritional value we feel good about.”

Best known for his comedic roles, Neil Patrick Harris will bring Broadway-worthy parent-kid struggle moments to life both online and on-stage, including hosting a live-streamed comedy show, The Parenting Struggle is Real…FUNNY!, reenacting real-life, user-submitted parenting stories with the help of other comedian parents. And SPOILER ALERT, this comedy show divulges the ultimate snack-time struggle solution: Jif Power Ups – equal parts delicious and wholesome.

Visit Jif.com/power-ups for more information. Watch Neil Patrick Harris’ improv show via live stream today, June 26, 2018 at 6:30 p.m. ET at Facebook.com/Jif.

“We created Jif Power Ups to provide a wholesome snack choice that parents and kids can agree on. For its flavor and ingredients – a delicious snack while at home and on-the-go,” said Tina Floyd, Senior Vice President & General Manager, Consumer Foods, The J.M. Smucker Company.

Jif® Teams Up with Neil Patrick Harris

Available in two varieties, Chewy Bars and Creamy Clusters. Jif Power Ups are made with peanuts as the first ingredient and no high fructose corn syrup. Contains 6 grams of protein (5% DV) per serving. The individually wrapped bars and clusters make it easy to take on-the-go. Fueling family fun and a taste kids love.