All across the blogosphere, I've seen big claims of this being a 'game changer' and as 'The best foundation ever'. Those are some big ass claims to make and I can't deny that I had high hopes for it from the get-go.
PACKAGING
I like the packaging, I like that it's in a tube rather than a bottle. It means I can squeeze every last drop out. I like the fact it has silver packaging too. For me, if the product didn't live up to it's expectations, then I wouldn't buy this based on how pretty it looked - yes I am a sucker for some packaging and have a few products that I just cannot touch because they look so pretty.
SHADES
There are only 7 shades available so I half expected to struggle to find a match for my pale skintone but actually I was! 'fair' is bang on for me and I didn't find it oxidise too much throughout the day. One thing I do dislike however is how little darker skintones are catered to. Hopefully It Cosmetics will expand their shades.
SPF 50
I always wear SPF. I won't go into it too much, but having people close to me who sadly passed as a result of skin cancer really instilled how important it is to wear SPF (Of course, sun exposure doesn't always cause it but being cautious of it will minimise the risk). So for me, the fact that this has a high SPF is brilliant. Although as always - not great with flash photography.
COVERAGE
This has a medium to full coverage depending on how you build it. I like using this with a damp beauty blender and work it into my skin really well which gives me a dewy medium coverage. I do find this a little hard to blend if I'm using a brush but it gives a perfectly even coverage when I use a beauty blender.
FINAL THOUGHTS
I really like this foundation, It gives me a good coverage and has a brilliant SPF in it. I would love to see the shades expand to 14 shades and I did find it sit in my wrinkles slightly (but most foundations do!). I have used this a lot to conceal areas and used my finger to blend which has worked brilliantly but if you're like me and err on the side of caution when it comes to full coverage foundations, I would recommend using a damp beauty blender.
What did you think of the IT Cosmetics CC+ Cream?
H x