If you are reading this article, that means you are also interested in link building with the help of images. And, here you will learn everything that you should know about the image link building.
There is no doubt that the title and first few lines can make a big impression, but at the same time, you cannot ignore the importance of using visuals creatively.
Other people are reading: Helping Others to Get Backlinks: 5 Ways to Build Links by Giving Back
Adding interactive visuals increases the interest of the reader and keep them focus on the article.
One can easily forget the words, but the image will stay in mind for a long time.
Images not only help you to attract you readers but also give you another opportunity to build links using images.
Content with related images performs much better than content without images.
Google is also working on adding more images and videos in their search results.
This tells how important it is to use related photos in your content.
Visual link building is already there, but do you know how to utilize it?
Today you will find the answer to images link building.
Seven different types of Visual content to build links:
Visual content is not just limited to images or videos; there are different types of visual content that you need to get familiar with.
Infographics:
Infographics are already there for a long time, and still, most of the brands are using them to build links and educate the visitors.
The key is to create a useful and eye-catching infographic, which delivers the information in simple words.
Such infographics will help you earn high-quality links.
Logos:
Logos also play an essential role in the successful link building.
If you are featuring brands, influencers, or startups on your website, then you can allow them to use your logo on their website.
Search for the sites using your logo and make sure that they are linking back to your website.
Brand Photoshoot and product photos:
If you are running an ecommerce website, then you can use your images for link building.
Always use original photos on your website and optimize images.
Even if you do not have a product, still, you can hire a professional photographer and get the brand photoshoot done.
You can use brand photoshoot on the website where you publish guest posts or also on your blog and social media pages.
Photos of your company or employees:
You can also use your company or employee photos to build links.
Make sure that all the photos are of high quality.
Statistics:
You can also use maps, charts, and graphs to earn backlinks.
Get the reports from popular research organizations and use their graphs as screenshots in your content.
Link to the research page, but also make sure that the people using your screenshot will link back to your website.
Gifs & Memes:
Gifs and Memes are not just for fun, but they also help for link building.
It is time for you to think and plan about using gifs and memes in your content. Use them in a way that makes others share your gifs and include them in their posts. This will help you to earn some backlinks.
You can also use tools like meme Generators.
Stock Photos:
Produce unique and usable stock photos. Add them in you content and let others use them in their posts.
Stock photos are also a great way to earn backlinks.
How to Optimize your images for SEO:
I have already talked about image optimization, and here you will get an idea.
Add captions:
The PRSA report says that images with caption get 16% more readership than plain text.
Image caption appears just below the image and tells what the image is about.
The caption makes it easy for even a newbie or layman to understand the context of the image.
Image File Name:
Many newbie bloggers do not understand that they should rename the image according to the topic or context before using it.
This is crucial for SEO optimization.
Image file name helps search engines to understand the use of the image.
Alt-text:
The alt text appears when an image fails to load.
It is always wise to keep the image title and alt text similar.
Reverse Image Search:
Reverse image search is the best way to find who is using your images without giving a link back or proper credit.
You can use tools like Google image search to find the images and then contact the webmaster to include the credit and link back.
Final Words:
An image can tell a thousand words similarly, an image can worth a thousand links.
Make sure that the image is delivering the message, accessible to understand, and shareable.
Use the above tips, and it will help you earn tons of backlinks.
If you still have any question, do share via comments.
If you find this article interesting, don't forget to share it with your friends and family.
Sharing is Caring!
Don't forget to like us FB and join the eAskme newsletter to stay tuned with us.
Other handpicked link building guides for you;