Promotion is the key to beat the competition and become a brand. Like any other business it is also important for blogging. When a blogger promote his blog, he is not only promoting his blog but he is also promoting the products and services that he recommends to his readers.
Other people are reading:
Hi,
I am Gaurav Kumar.
Today, I am going to share how expert blogger promote blog posts for maximum traffic.
Why?
Because, every blogger knows the importance of continuously growing traffic.
Lets see, what they have for you?
How to Promote Blog Posts for Maximum Traffic : Expert Roundup
Donna Merrill
Promotion begins the moment you conceive the idea for your article.
SEO
Write an excellent blog post and apply all the basic SEO tactics that will optimize it for the search engines.
But that's just the beginning.
SOCIAL SHARING
Link to your blog post on all your social media sites.
Ideally, your post will include links to influential people in your niche.
Tag them in your posts to get your article in front of their audiences.
REPURPOSING
Perhaps the greatest way to maximize your blog post is to promote elements of it on a wide variety of platforms.
This is called content repurposing.
You need to reshape your blog post into a variety of forms.
Think of ways to turn it into a video, an infographic, a slide share... anything else that might help you put it before different audiences.
I'm not talking about rewriting your entire blog post.
Just take snippets or elements from it.
A paragraph, a quote, an image, an idea.
Create various forms of content from these snippets.
Share them on a broad spectrum of platforms and a variety of sites.
You might take, for instance, one paragraph from your article and turn it into a video.
Share the video on YouTube, linking back to your blog post.
New audience... expanded exposure... additional traffic source.
You might take an excerpt and turn it into a Facebook post.
You could take two or three paragraphs and use them as abbreviated articles on LinkedIn or Medium.
The more ways you find to repurpose your blog post, the more links you can place back to it.
That will help you drive the maximum amount of traffic to your site.
Pinterest is a very powerful tool to drive traffic to your blog because it's more like a search engine (and less like a traditional social media platform, where your posts disappear into the feed within minutes). To leverage the power of Pinterest, I recommend that you create multiple pins for each blog post. Creating multiple pins allows you test out different headlines and images to see what resonates with your audience. Having multiple pins for a single blog post can double or triple the traffic to that one post. Plus, creating new pins is much quicker and easier than writing new blog posts.
Ryan Biddulph
Blog commenting and guest posting are my fave 1-2 punch that pulls in blog traffic.
Blog commenting is an easy way to drive blog traffic. But you need to do it right. I may comment on 10 to 20 blogs daily after reading posts. I share my thoughts in a helpful manner, writing at least a few paragraphs to expound on some point made in the post and to also personalize the interaction by using my fellow blogger's name.
Guest post is a gem because it leverages your presence fast. I typically guest post on blogs from within my blogging tips niche but sometimes post on travel blogs too. Why guest posting? I have 60,000 members in my Blogging From Paradise community. When I guest post on Darren Rowse's Pro Blogger community to reach out to a 300,000 member base. Leveraging, and a big-time traffic builder too."
Raelyn Tan
Using Pinterest to get traffic
For me, my best traffic generating source has hands down been Pinterest. Pinterest is my largest source of traffic and most of my customers find me on Pinterest.
My best tips are for business owners to create long attractive pins with strong fonts and bright colors to grab people's attention. Also, have a really informative post to back your pin up with good quality content!
As Pinterest has about 2 billion searches per month, it is definitely worth a business owner's time to figure out how to get that traffic!
Connect: Blog | Twitter | Facebook
Helvijs Smoteks
This content strategy is so good that I will share it only this time
I manage several blogs for quite a few years, and by now we have extremely detailed guidelines of what exactly we do after the article is published.
I almost never share this - as it's our company's secret sauce for making articles successful.
This time is an exception.
So here it goes - this is the sequence that has the best short-term and long-term impact on blog's traffic:
I start by submitting the post to Facebook, Twitter, Google+ as well as send to our newsletter.
Then to content directories - StumbleUpon, Reddit, Growthhackers, HackerNews, Inbound.org, BizSugar, Publi.sh, Startafire and sometimes also Digg.
After that's done, I re-write the content into a smaller piece and republish it on - Linkedin Articles, Medium, Tumblr, Ghost, Typepad, Soup.io, and Post Haven.
When that's done I create a presentation from the post and publish it on Slideshare, Scribd, Speaker Deck and Projeqt.
As I am spending a large part of my day helping people on Quora, Yahoo Answers, Wiki-how and Jelly - occasionally I submit the article as an answer to people's questions. All this is to generate buzz and get traffic to your site as well as few backlinks.
Then it's time to pull out the big guns and do some backlink generation - the best content link building hack is to find all the similar articles on this topic. Then when you have the list - see which sites link to this content and ask if they would be interested in linking to your post as well (note: your article must be great for this hack to work).
Our goal is to get around 2-3 backlinks which should be enough to bring our long-tail keyword post to top10 spot on Google.
Then we wait 2-3 months and see which keywords bring the most clicks. That's when we optimize the content for this query and 99% of the time the article's traffic will rocket. This also helps to acquire more backlinks throughout the time and increase the potential to rank for keywords with higher search volume.
If you follow this step by step guide your blog posts' traffic can double month over month. Moreover, link building ensures that the authority of your blog grows which increases your chances to rank your articles for keywords with a lot higher search volume.
But don't tell anyone about this (wink wink).
Team up with Influencers in your industry
Influencer marketing is hot right now and one way to drive traffic to your blog is by teaming up with one of them. Reach out and connect with them and ask them to write a guest post for your blog.
This is one excellent, proven strategy to get readers to take notice of your blog and to share it online. Make sure to mention the Influencer in the title o the post and in the text you use on social media to promote it. Also, ask the influencer if they will share it on their social media sites.
Connect: Twitter | Facebook
Andrew Lowen
Consider this analogy when building blog traffic: Your blog is like a business, and your effort to promote is like a road. You must build the road and connect it to places that have high volumes of traffic, and the only way your audience (cars in this analogy) will care is if your roadside sign makes them want to turn into your road. Once they turn, they're coming to your blog!
So, how does this help you? Let's break this down into three simple steps:
1. Figure out where to build the road. Your blog should have a target market, and these people with similar interests congregate together. You need to discover the places that people gather (Subreddits, Quora, hobby websites, social networks, groups, etc).
2. Make your sign attractive! This often requires that you build a presence on these websites before linking your blog. Reddit users, for example, will downvote your post into oblivion if you don't follow the social rules there. Facebook groups will delete your posts if they are too self-promotional or aren't clearly helpful to the members of the group.
3. Build many roads and many signs. Focus on the top 1-3 places that generate traffic to your blog and engage with users there. One of our posts exploded on Reddit, and the next blew up on Twitter. You never know where your traffic will come from!
Hope that helps :)"
Ankit Singla
Here are my favourite ways of promoting blog posts for getting maximum traffic:
1. Install OneSignal or any other push notification plugin on your blog. It will send browser push notification to your subscribers just after you hit the publish button. It will instantly give you highly targeted quality traffic.
2. Edit your old blog posts and add an internal link to your new post. It will not only help you generate some clicks on your new post but it will also pass some authority to your new post which is crucial for organic ranking.
3. Send personalized email to your email subscribers and let them know why they should read your latest blog post. Again a high-quality traffic source.
4. Share your new post on Social media including profiles, pages, groups, and communities. You might not get HUGE traffic from your social sharing but if you schedule your shares using a social media scheduling tool like Amplifr, you can generate good traffic over time with just one-time effort.
Although there are many ways to promote blog posts, but this is what I always do to make sure that my new content gets some eyeballs.
"Here's one tactic we use regularly at WHSR: Re-purpose and repeat promotion.
The idea is to leverage on the winners (ie, posts that are already making substantial impact to your blog) and make them work even harder to attract new traffic.
To find these posts, login to your Google Analytics Dashboard > Behavior > Site Content > All Pages. Identify blog posts that are performing well by looking at average time on site or bounce rates.
- Can you repurpose these content, present them in different form (ie. infographic, video, or presentation slides) and use them in your guest post or social media posts?
- Can you further expand or update the content and promote the same posts again on Facebook or Twitter?
- Can you add a short influencer interview to the post and ask your interviewee to help promote the post?
- Can you create a video and link back to the original content from your YouTube page?
- Can you re-market the post to your existing users on Facebook and Google Display Networks?
These are some things you can do right away to increase your blog traffic. "
"One way to promote a blog post for traffic is to have a call to action statement when publishing a post on social media.
For example, on Twitter I'll keep it short and say something like ""check out this post"" or ""new post"" along with the title and link.
On Facebook and other platforms that give us more character space I'll put something like ""new post is out"" or ""check out this post"" and go into more detail about it. In the end I'll add a call to action statement like ""go on and check it out"" or ""click the link to read more.""
Along with a call to action statement, include a couple keyword hashtags as well.
"
"1) Facebook Ads
Facebook ads can be very helpful if you have a tight budget. Even small budgets can lead to large amount of traffic with Facebook, provided you are not only targeting expensive countries like the U.S., Australia, Canada. If your target is wordwide, you can get as down as 1 cent per click or below.
2) Research and find bloggers and influencers
Work out who could be interested in your content. Reach out and contact them, show them what you can offer in terms of your content and you may get some shares.
3) Post your content on the right channels
Get your content in front of audiences that might be interested in your content. Answering questions on Quora and placing a link to your post within the answer is a tactic that leads you lots of traffic. If you participate in Facebook groups, Slack groups, Google Plus Communities, Linkedin groups, Forums - share your article. You must do it in such manner that it does not look like you're spamming the people though. Take some time to write why you're sharing it to this particular group, why you think it can help people and also ask for a feedback.
"
I like to get my readers and audience engaged with infographics. I have yet to truly implement with my current site but infographics are probably the single best way to grow your blog traffic exponentially and I'll explain why.
1. Everyone loves visuals and an infographic does just that while also being educational or telling your viewers more about what the article has to say. It's fun to see the designs and creativity that people have with infographics.
2. The second reason why infographics are great are because they are extremely easy to share on social media and your audience will WANT to share those with their friends and followers. You can easily add infographics to Facebook, Twitter, Instagram and more!
3. Finally and one of the big reasons infographics are great is because they are an excellent tool at gaining backlinks, both naturally and through outreach. Other bloggers and website owners want their audience to be engaged as well and that's why many bloggers love sharing inforgraphics from other sites. This not only leads to traffic from the referring site but also from a natural increase in your google rankings due to website linking back to your website.
Hope this helps and if you are linking back to sites that provide ideas you are looking for that would be fantastic, I'll list my information below.
Contact: Blog
Aadil Bandi
We know that content is the king. We need to write uniqe, informative and in-depth articles in order viral the blog.
But, Even large informative articles will also not able to give traffic you will not promote the article.
We should Promote our articles in following ways:
1. Share your articles on your Facebook fan page, relevant groups on Facebook. Use relevant hashtags.
2. Share on Twitter. We know that we have word limit on twitter. So write your post very smarty. Use 1-2 hashtags [Its enough]. Don't forget to attach image
3. Use tribber. If you are using WordPress you can download tribber plugin.
4. Share your article on Linkedin page and linkedin groups
5. Use Autopost sharing plugin. There are lots of plugin available. Choose which suits you.
6. Email marketing is also one of the best way. Create your blog subscribers list and outreach them.
7. Quora, Reddit, Stumbleupon etx are good platforms to promote your blog.
I think this techniques are enough to promote your blog and get some visits.
David Leonhardt
Social media amplification. The idea goes like this: I have 36,000 followers on Twitter. So how can I reach 360,000 people? The answer is amplification, by getting others to tweet/retweet for me.