How can you get more value from your blog posts? Are you wondering how to make your blog valuable and get more results from your blogging efforts? If you're relating to these questions, then this article is for you.
Getting more value from your blog posts is not rocket science, and since others in your industry are making profits from their blogs, you can do it as well.
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All you need is consistency, the right tools, and highly-informative materials.
Speaking of informative content material, since over four million blog posts get published daily, you need to frequently create compelling content pieces that Google and your readers will love.
It will dramatically improve your site and help you get value from your blog posts.
Hence, In this article, you will learn five steps that will aid you in getting more positive results from your blog posts.
1. Publish Fresh Content Frequently
Publishing fresh content frequently is one of the best ways to get more value from your blog posts. If not for anything, Google loves new content, but it has to be useful to the reader.
As a result, you will regularly engage your target market and establish your authority in your niche.
You will also build long-term relationships with readers and potential clients.
Why?
Because they're getting value from your blog posts. Other benefits of posting blog content regularly include, but not limited to:
- Improve SEO
- Increase web traffic
- More leads
- More sales
- Consumer retention
- Increase buyer relations
Even as Google bot and other search engine crawlers give more priority to websites that blog frequently, it is logical to create and publish new posts regularly.
*Important* Regular publishing does not mean posting daily.
However, if you can maintain daily publishing, that'd be great. But if your circumstances permit you to publish only once, twice, or three times a week, that is fantastic as well.
What's important is to ensure that you stick to a posting frequency to help you build trust with your audience.
Don't just publish for the sake of it. Publish value-added blog posts that'll amplify your blogging success.
2. Optimize Your Blog Posts For User Intent
Optimizing your blog posts for the "User Intent" is a guaranteed way to get more value from your posts.
This SEO tactic lets Google understand what a searcher is seeking online - the background and intention of the search.
It takes into account the type of keywords used to perform a search query. Interestingly, there are variations or types of user intent. It means that a user's search may have more than one intention.
Why is that so? Here's why:
I recently performed a search to get useful information about various web hosting service providers so I can make a comparison with my website's current host. That was only to get vital information.
However, I realized that some other hosting services are performing incredibly well than my supplier. So I decided to do a different search for how to make a purchase.
As you can see, my search intent changed from getting informational materials to purchasing and transactional intent.
Therefore, try to align your blog posts according to these categories of user intent. It helps improve SEO, site visibility, and Google search rankings.
How to Find Your Target Audience's Search Intent
To quickly find your target user search intent, use Google search to understand what keywords your target buyer is using when conducting search queries.
Study your analytics to know what users are searching to help you understand their intent.
For instance, Google Adword will enable you to know a user's commercial search intent. So analyze search engine results to figure what your buyer persona may search online.
You can also use other SEO keywords research tools such as:
These keyword tools will help figure out what kind of search query your ideal reader performs on search engines. However, note that some of these tools are free, while others are premium.
3. Grow Your Email List
Yes, you read it correctly, grow your email list. And why is that important?
Because email marketing is one of the best digital marketing strategies that can help you establish long-term relationships with your ideal readers and eventual customers.
Did you know? Research reveals that with email marketing, you can generate $38 in revenue for every $1 spent. It means that you can make more money with your email list.
With emails, you can nurture leads and eventually convert them to paying customers.
So your list is a database of loyal subscribers who willingly submitted their contact details because they want to receive promotional materials from you regularly.
Furthermore, over 80% of marketers are using emails for customer acquisition and retention.
Graphic via Oberlo.
A Larger Email List Equate More Revenue.
Let me explain:
If, for instance, you grow your list to 20,000 email subscribers, you can generate $20,000 monthly from your database of email subscribers at $1 per subscriber.
However, let's look at it differently from another angle.
Let us assume that you have 20,000 interested buyers on your subscribers, and your list converts at the rate of 1%. It means that when you sent out an offer through emails, you are sure to generate 1% of 20,000 subscribers, which equals $2,000 per month.
Moreover, as a blogger and content marketer, you desire to see steady growth in your readership.
But if, for some reason, your site visitors fail to give you their email address, the chances of them returning to your website will be slim to nothing.
So grow your email list to help you engage, nurture, and bring visitors back to your blog.
Consequently, create various lead magnets to help you grow your email subscribers and get more value from your blog posts. Also, when sending out emails, make sure they're well crafted to increase open rates.
4. Start Monetizing Your Blog
Several bloggers, including myself, made the mistake of not implementing blog monetization strategies earlier on.
Yes, I failed to monetize my blog when I started, and I want you to avoid similar errors if you're going to get more value from your blog posts.
You don't have to wait until six months or a year before you start looking for ways to make money blogging. Start now!
Even if you only have a couple of blog posts, use them to monetize your blog and get more results from your posts.
Ad placements and affiliate marketing are the two primary ways bloggers make money blogging.
You can use Google AdSense or other alternatives to make money through ads placements or by selling advertising spots on your blog.
Also, sign up for relevant affiliate programs and earn commissions when you refer to buyers.
For example, the ShareASale affiliate program is an ideal platform to start an affiliate marketing campaign.
The platform has a massive blogger-friendly affiliate programs anyone can join. Moreover, they have different compensation processes, including pay-per-sale, pay-per-click, and pay-per-lead.
However, there are several other affiliate programs you can join and start making money online from your blog posts. Other healthy affiliate programs for bloggers include:
- Skimlinks
- Amazon affiliate
- CJ Affiliate
- Rakuten Marketing
- Thrive Themes
5. Create Blog Content Your Readers Love
Blogging is about providing useful information that helps your readers. When they find value in your posts, they will always come back for more.
Although they may willingly give you their email addresses, if your content is not connecting with them, they will stop opening your emails.
So ensure to hook readers from the beginning of your article down the last section.
Here's what to do:
- Craft catchy headings and subtitles.
- Hook readers with irresponsible introductions.
- Make the body content compelling enough to make your readers stick.
- Use quality visuals to make your posts more appealing.
- Add data statistics to strengthen your articles.
Wrapping Up How to Get More Value from Your Blog Posts
It is possible to transform your hobby blog into a full-time income stream that lets you quit your 9~5 job if you apply the right blogging tips.
However, the millions of blogging tips on the internet are so overwhelming that many bloggers - newbies especially are confused about the best blogging strategies that can help you get more results from your blog posts.
These five blogging tips will surely take your blog to the next height. Apply them and tell us about it. What other blog tips would you like to add? We're waiting to hear from you.
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About the author
Moss Clement is the founder of Moss Media - a premium content writing service and content manager at Writers Per Hour.
He is a b2b freelance writer and blogger who is working closely with B2B marketers - helping several startups grow their online presence in the digital marketing space.
By delivering highly informative content pieces, he has assisted small & medium-sized businesses to build their online reputation and connect them with their buyer persona.