There are numerous mediums to feed the creative instincts in a person. Creative instincts aren't satisfied with a single channel of expression. They seek to vent out from multiple routes. These routes can be either writing or making videos. We have all been familiar with the former as to how it performs with the help of blogs and other related writing channels. To elaborate on the latter, it has come a long way to serve as a platform for showcasing creative prowess and becoming a junction for brand promotion.
To take it further, we got introduced to a new format of video-making, which is called vlogging.
What is Vlogging?
We all are familiar with blogging, which means documenting one's thoughts in words and publishing them. The same, when done with the help of videos, is called vlogging. To put it across in a simple manner, it means documenting your life, thoughts, area of interest, other aspects of your lifestyle into a video, and publishing them on platforms such as YouTube and IGTV.
Vlogging, a combination of the words "video" and "blogging," is an unscripted format of video making. It gives viewers a glimpse into someone's lifestyle. With the best artistic capacity and excellent editing skills, supported by an engaging promo video maker, you can enthrall your viewers with your way of living. You can know more details about how to do this, at www.videocreek.com/make/promo-video-maker.
It follows all the concepts of a blog when it comes to publishing timeline and storytelling. Vlogging provides visual feed to audiences, which acts as a frontrunner to create a better connection with the audience, as compared to blogging.
How big is vlogging?
YouTube is the biggest video sharing platform and is vlogger's paradise. Gone are the ways when YouTube was searched for music videos only. It has now moved from those kinds of videos to vlogs. These documented videos give people insights into someone's lifestyle.
Vloggers are experts who share their experiences. It allows the audience to learn from them. Vloggers earn through Ads that run on their videos. There are many established and emerging vloggers in India who are carving out a niche of their own.
The format is gaining traction at a very rapid pace. As the internet brings more and more people together, vlogs help people aspire to live like someone. As experts share their experiences, it gives their viewers to inculcate those things in their lives. Some of the creators are also funny and bring about a comical edge to the format. Vloggers belonging to a specific profession give a real-life insight into their job that helps aspirants learn from them.
The format of vlogs is such that the creator talks to a camera, which resembles a real-life conversation with a person. Thus, this format establishes a connection in a much bigger way.
Many vloggers have crossed the 1 million benchmark when it comes to the number of subscribers. It is turning into a full-time profession for many. Therefore, the figure speaks for themselves when it comes to the growth of this format.
How is vlogging helping influencer marketing?
As we spoke of numbers in the previous section, we know the numbers that these vloggers are reaching. They have all the right to be called influencers, thus, turning the face of influencer marketing. Vloggers have become the new point-of-contact for promoting their brands.
A vlogger backed influencer marketing campaign allows companies to reach out to a closely-knit audience who are highly inspired by a person. As an influencer, vloggers reach out to their audience through their vlogs daily, which helps brands. Also, with vloggers giving timely reviews about a certain product, brands get more relevant.
Other than YouTube, vloggers are also present on other social media platforms, especially Instagram. The unique photo-sharing platform allows influencers to promote brands through engaging content.
With an efficient photo editor and Instagram video editor,an influencer can use this platform to share images, short videos, and stories. With platforms such as Instagram and YouTube, brands can opt for a much viable option to promote themselves.
Why does vlogging help influencer marketing?
A vlogger is like just another person with whom you live with his/her videos. Unlike traditional ads, a vlog can be watched on any medium such as a TV and a phone. This characteristic makes it an extremely user-friendly format.
In addition to this, the friendly format of the video makes it accessible to the audience. It has changed the way people are consuming content by giving them a warm, educational, and entertaining format.
It boils down to how often you can get to know the daily lifestyle of a person you admire?
Vloggers aren't huge celebrities who are inaccessible, but they are people who live amongst us. These people have been able to display their creative instincts with the help of a video and are interested in giving them a glimpse into their lives. Factors such as these, compel brands to go for a familiar face.
Apart from these factors, influencer marketing campaigns with vloggers is a financially viable option for them. These culminating factors make vlogging one of the preferred destinations for influencer marketing.
Conclusion
An influencer is someone who gets connected to the life of a person. He/she is someone who is your role model but also highly accessible and friendly. He/she is someone who shall give you insights into his/her area of expertise.
All these boxes are comfortably ticked off by a vlogger. An influencer marketing campaign, backed by a vlogger, reaches a genuine audience who are genuinely interested in the influencer.
Good content brings in YouTube subscribers and is the best hack to increase Instagram followers. The icing on the cake is if these people are genuinely interested in the content and driven by it. A vlogger exactly does that.
Thus, influencer marketing campaigns, backed by a vlogger, reach an audience that is connected and understands the impulse of the creator. A close-knit audience, such as this, ultimately increases the success rate of the campaign.