If your target audience is on Facebook, you must use Facebook ads to market your brand, products, or services.
And, to market on Facebook, you need to run Facebook ads.
Therefore you must learn how Facebook ads work. Also, learn why many people struggle with Facebook ads and what you should do better.
In recent times, Facebook has faced lawsuits against reach metrics.
As a result, Facebook has launched a personalized ad campaign to fight against Apple's App Tracking transparency. But it is not going as the brand has expected.
Yet, Facebook ads work for everyone. But only when you know how to utilize them.
Facebook has launched a report about data that Facebook collects, conversion API, and exclusion controls to display that they are still worthy.
It is necessary to learn how Facebook ads work, the different types of Facebook ads, why you should use Facebook ads, and How to start with a Facebook ad campaign.Do Facebook Ads Work?
Yes!
And I have the proof.
An app has generated 7044 installs by spending $9821 on Facebook ads.
BionicGym recorded 9times more ROI with Facebook Ads.
But there is a but.
Facebook ads only when if you are targeting the right audience.
You need to understand if the Facebook ads are worthy or a waste of time for your business.
If you are new to Facebook ads and running a small business, start a Facebook ad campaign with a $5-$50 daily budget.In the beginning, the Facebook ad algorithm was all about the auction and highest bid.
Later in 2018, Marc Zuckerberg has adopted a meaningful interactions approach for the Facebook ads system.
Facebook ad auction is based on:
This was the time when Facebook became more about user experience.
Till now, no one can tell how the Facebook ad algorithm works.
But we have something for you.
Here is what Eric Sodomka, a Facebook research scientist, has said about how Facebook ad algorithm works:
Eric has told us how Facebook content evaluation work.
The left side user can click on an ad. Only the specific user will click the ad on the right side.
This Facebook ad prediction structure displays how users will respond to ads.
But this is not the only way.
Facebook test multiple models to determine user behaviour.
If you want to dig deeper, then you should take the help of this research paper created by Joaquin Quinonero Candela.
What are The different types of Ads:
There are six major types of Facebook ad formats you can use.
Image Ads:
You can use images or creative visuals as Facebook ad images.
- Display product in use by customers
- Less is more. Don't use text in images.
- Pick a theme and stay consistent.
- Use HD images.
How to optimize Facebook image ads:
- Size: Up-to 4Gb
- Type: Gif, MOV, MP4
- Duration: Up to 241 Minutes
- Resolution: 1080X1080 P
Video Ads:
Facebook video ads work best in educating the target audience about the product launch, event, service, important updates, latest technologies, benefits, etc.
These video ads will display in stories, feed and stream.
You can also use a slideshow.
- Educate people.
- Display pros-cons of products and services.
- Storytelling
- Use 15 seconds clips.
- Deliver one message per video.
How to Optimize Facebook Video Ads:
- Image Size: Up-to 30MB
- Video Size: Up-to 4GB
- Image Type: PNG/JPG
- Video Type: Gif, MOV, MP4
- Cards: Up-to 10
- Resolution: 1080X1080 P
Carousel Ads:
You can add up to 10 images or video in Facebook Carousel ads. Also, put a different link on each image.
- Display different product in each image.
- Storytelling
- Display step-by-step process.
How to Optimize Facebook Carousel ads:
- Image Type: PNG/JPG
- Video Type: Gif, MOV, MP4
- Number of images: Up to 20 images
- Resolution: 1080X1920 P
Instant Experience Ads:
Instant experience ads work with Collection ads. You can display the products catalogue.
- Don't' autopay all the video at the same time.
- Don't use Captions.
- Add Call-to-Action.
How to optimize Facebook Instant Experience ads:
- Image Type: PNG/JPG
- Video Type: Gif, MOV, MP4
- Image Size: Up to 30MB
- Video Size: Up-to 4GB
- Resolution: 1080X1080 P
Collection Ads:
Use Facebook collection ads with experience ads.
- Allow Facebook to Choose products dynamically.
- Pair 4 products.
- Use URL parameter.
How to optimize Facebook Collection Ads:
Remember: Choose the right ad objective for better results.
How to Create an ad on Facebook:
Now, you should learn the step-by-step process to create Facebook ads in your Facebook ads manager.
Go to Facebook ads manager.
Select Campaign objective:
Set Name for your campaign and choose objective.
Fill Facebook Ad Campaign Details
Special ad categories:
Choose Special Ad Categories if your ad is about politics, social issues, employment, credit card, house, elections, etc.
Campaign Spending limit:
Your Campaign spending limit will stop your ads once you reach the limit.
A/B tests:
You can test ads campaigns by changing creatives, placements and audience targeting.
Budget optimization:
Facebook campaign budget optimization let you set the campaign budget.