Author: Jitendra Madhav Ramchandani
An expression is the interface of a human thought and human thoughts are global in nature hence require a globally accepted expression for the global masses else its scope will be limited to the respective culture.
In the middle of local cultures communication can be global in the same way as the local Indian curry and Italian pasta are able to spread their flavor globally or Ford’s car has won global customers or like Titanic movie is loved by an African villager and a New Yorker, or Van Gough’s painting equally understood and loved by a French and a Mongolian.
Every product is communicating something to the user. A food is communicating a taste, a car is communicating comfort of travel, a movie is communicating a dream or sense of belongingness, jeans is communicating a style.
These products became global because of certain qualities loved by humans globally:
♦Usability: How usable is the product i.e. how obvious the product’s usage is with respect to global user.
♦Simplicity: Simplicity is liked by most, if not all. And future products are getting simpler in all areas – automobiles, electronics, web apps, mobiles, management, politics Or how about a smiley :)
♦Purposeful: A deer feels tiger’s presence through monkey’s hint. Deer and Monkey have same purpose, e.g., Iranian public anger against the govt. through their tweets helped US govt.
♦Attractiveness: An attractive product like a Barbie doll is a global doll.
♦Reachability: The communication channel should be able to enhance the reachablity of message. Local communication requires encapsulation of these elements so that the instruction/thought/expression hidden in the message should be ‘accessible’ globally.