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First 10 seconds are critical.
Research shows that 20% of visitors will click away during these first few moments. Just like Copywriting put your best stuff first; don’t save it for later, as there may not be a later. The opening 10 seconds of a video should be treated like a headline in print. If it doesn’t grab the reader / viewer then you will miss them altogether.
In the first 30 seconds another 30% of visitors will disappear, 45% by 60 seconds and almost 60% by 120 seconds.
Counter intuitively; mobile users have longer attention spans.
Most mobile users are watching online video for between 2 and 5 minutes, the 5 minutes being on an iPad when compared to desktop users.
Most shared videos are 15 seconds or shorter.
These 15-second online videos are shared 37% more often than those between 30 and 60 seconds.
As with all content marketing and in fact any marketing tactics you can only control what you can measure – so video analytics are vital to learn what is working and what isn’t. You can read the original article here.
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