Madison Graham is the pseudonym of a sex worker who was working for one of Dennis Hof’s brothels in Nevada; she recently contacted me because of her deep distress over an immense ethical violation Hof committed in the full view of the entire world last autumn. Here in her own words (edited only for style and brevity) is what she told me.
No one had reason to question the BunnyRanch’s privacy policy until basketball player Lamar Odom was picked up by an ambulance from Hof’s southern Nevada brothel, Love Ranch Vegas, after being found unconscious in the VIP suite where he’d been staying. Within minutes, TMZ had the scoop on their website, utterly destroying Lamar’s career; he will never receive another endorsement deal again, and the various children’s charities he has been involved with will distance themselves. But Hof fed off of Odom’s crisis and milked it as hard as he could, so that he could get his face on TV as much as possible to say “LoveRanch” in front of millions of viewers. Hof displayed absolutely no empathy, no awareness and certainly no consistency; he contradicted himself in just about every media op he got. First Lamar didn’t have drugs when he came in, then Hof fired the two girls who were with Lamar because he feared they gave him drugs, then a 180 degree turn to claiming there were no drugs at the Love Ranch. Well, the truth is I have never seen so many drugs and drug-addicts in my life until I started working in legal brothels; hardly a week goes by without an incident of a lady getting too drunk to work, or the management discovering drug paraphernalia in a lady’s room. If the lady makes good money, her problem is largely ignored; once she becomes too impaired to make money, she is quickly packed out and told to get herself into a treatment program. One top earner at the Bunny Ranch was caught over and over with drugs in her room and giving drugs to other girls; eventually cops pulled her over and found drugs in her car and now she is in prison, but when she is released I guarantee she will be returning to the ranch: She makes a lot of money and America’s Biggest Pimp wants his 50%.
The careless way Lamar’s personal information got out is disturbing because it reaches far beyond surface titillation. Lamar Odom will never get another endorsement deal ever again – a multi-million dollar loss. The revelation was a violation of the Hooker Code that is understood by most sex workers: loose lips sink ships, so you keep your mouth closed. That is the real reason we make so much money: it’s for remaining quiet. But Emperor Hof just couldn’t keep his mouth shut, and now he’s in denial about the severity of repercussions he and his empire are about to incur. Hof is a defense lawyer’s worst nightmare; he appears to think he is in one big never-ending infomercial for his corporate brothels. For example, once the Odom news veered away from the brothel and began to focus on the human-interest element, Hof blurted out that if Odom’s wife, Khloe Kardashian, contests the credit card charge, he will sue her because she “has the money”. What kind of human-being would make such a statement to a grieving wife? Whether you like her or not, she is clearly suffering and being as supportive as possible to her husband, but all Hof can think about is $ signs and publicity. Hof is like that semi-lucid grandfather who blurts out the most ridiculous and offensive rubbish and you just sit there in shock, mute with embarrassment for him.
After this, I can’t imagine anyone with real money would walk into one of his establishments; they know they can’t trust Hof’s nonexistent discretion. And what if Odom, Kardashian or whoever sues the brothel over this? The suits and reputational damage could destroy all that Hof has created, and this is a shame because whether you may think of Hof’s character, he knows how to run his brothels. He knows how to train his girls to make money, and to provide a level of service that keeps the clients coming back; the working conditions in his brothels are also better than those in any of his competitors’. The biggest threat to Hof’s brothels comes from Hof himself, the self-proclaimed “Pimpmaster General”. Rather than recognizing the danger posed by the Odom situation, Hof truly believes this is the best thing ever to happen to the Love Ranch Vegas (in spite of the onslaught of death threats the employees receive on the phone daily); he thinks this will triple his business. But the locals are getting restless. You can sit at a restaurant or saloon and hear the people saying things like “When are they going to close Hof down?” Public officials are elected and if they don’t give the locals what they want, they won’t be re-elected. Lamar Odom’s overdose at the Love Ranch Vegas could result in the closure of one or more of Hof’s brothels, and trouble for the entire industry.