The family-owned House of Gübelin held an opening ceremony for its new location in Lugano this past October, 2016. The Swiss jewellery firm’s new boutique is located in the Via Nassa 27. To honour this special occasion, Gübelin dedicated a ring to the Swiss Canton of Ticino and sold it to benefit the ProMuseo initiative.
Gübelin opens new boutique in Lugano
The new Gübelin boutique is housed in a splendid building dating back to 1906, located on the Piazza Carlo Battaglini in the Via Nassa. Considered Ticino’s most attractive shopping mile. The extensive premises offer an elegant setting for the valuable pieces of jewellery. Precious gems and high-quality watches. The luxurious atmosphere of the Gübelin boutique radiates modernity, timeless style and spaciousness. Light colors, high-quality natural materials and custom designed furnishings invite visitors to discover and find inspiration in Gübelin’s offering.
Along with their own jewellery creations, inspired by the inner world of coloured gems. As well as renowned watch brands Patek Philippe, Jaeger-LeCoultre, Parmigiani Fleurier, Zenith, Hermès, Montblanc and TAG Heuer. Patek Philippe has its own area with an especially exclusive presence – one that is unique in Ticino. With its move to the Via Nassa 27, Gübelin has introduced Ulysse Nardin and Bulgari to its selection in Lugano.
Gübelin opens new boutique in Lugano
The US architect Audrey O’Hagan was behind the new design for Gübelin boutiques. “With our new boutique concept, we want to more consciously address our customers and offer them a unique shopping experience in a relaxed atmosphere,” says Raphael Gübelin, President of the eponymous family-owned business on the topic of the design concept that is being implemented in all their boutiques. “And to be truly successful,” Gübelin continues, “we need a team of first-class employees who share their passion and expertise. This is why we do not just concentrate on external traits or values, but also convey to our customers the entire history behind our creations, and in doing so, allow them to recognize the deeper sense of luxury.”
Gübelin opens new boutique in Lugano
As a tribute to the Canton of Ticino, Gübelin created a croisé ring for the opening ceremonies in the canton’s colours, incorporating a blue and a red gemstone. Thus, the Swiss jeweller stresses its long-standing relationship with the city of Lugano. Where they have been active since opening their first boutique there in 1967. The white gold ring was created in their own jewellery atelier and is set with a sapphire, a ruby and with diamonds. Proceeds from the sale of the ring will be donated to the ProMuseo association. ProMuseo is a private initiative founded by art lovers. This has been supporting the Museo d’arte della Svizzera italiana (MASI) in Lugano for nearly 20 years. Gübelin, in doing so, emphasises its dedication to culture. ProMuseo plays a major role in promoting the work of the museum, allowing new acquisitions and exhibitions, and making art accessible to a broad audience. This is one thing that brings the association and Gübelin together. Sharing knowledge of jewellery, precious gems and watches is one of the key concerns of the family-own business and is expressed in its “Deeply Inspired” philosophy.