- Panda update was Launched in February 24, 2011 and this update hazards are Thin Content, Content Duplication and Keyword Stuffing.
- Run Site Regularly for Content Duplication, Thin Content and Keyword Stuffing, To overcome from this use these Site Crawler and MOZ Open Site Explorer, etc.
- The Penguin Update Launched in April 24,2012 and this updates Hazards are Spam, Irrelevant Links or Anchor Texts.
- In 2016,the Penguin update referred to as Google’s Core Algorithm.Unlike Panda, it works in real time also.
- Observe your link profile’s development and run frequent audits with a back-link checker like Backlink Watch and SEO Spyglass.
- Humming Bird helps Google to understand the Search Query well with help of natural language processing that relies on latent semantic and hazards are Keyword Stuffing and Low Quality Content.
- Hummingbird makes it possible for a page to position for a query, even if it doesn’t contain the exact words the searcher enters.
- To overcome this Update expand Keyword Research which have more search popularity and use tool Keyword Everywhere, Rank Tracker.
- Pigeon affects Searches in user Search Location plays a Important part. This Update Created For Local Algorithm and Core Algorithm.
- Pigeon Update Launched in July 24,2014 and hazards for Poor On&Off Page.
- A good way to start Off Page SEO is getting indexed to appropriate Business Directory.
- This Mobile Google Update Launched In 21 April 2015 and Lack of Mobile Version of the page and Poor Usability.
- The Update ensures that Mobile Friendly pages rank at the top of the Mobile Search, check Speed and usability.Use Website Auditor to check the Mobile Performance.
- Accordingly to the Mobile Responsive the Site loads in SERP page.
·Rank Launched in 26 October 2015 and it’s the Third Most Important Ranking Factor, this is a part of Hummingbird Algorithm.
- It is a machine learning system that helps Google understand this is behind concerns, and serve best-matching search results in response to those queries
- It identifies the relevance features web pages ranking for a given query. The Web Site Auditor.
- Its Google’s Artificial Intelligence learning Machine.
7.Possum Google Update:
- This update ensures that the local result depends upon the local searchers.Possum also gave a boost to businesses located outside the physical city area
- Expand your keyword list and do location-specific rank tracking.
- Fred Launched On 8 March 2017 and hazards Thin, Affiliate Heavy.
- Fred which is for targeting websites that violate Google Webmaster Guidelines. The greater part of impacted sites are weblogs with low-quality content that appear to be designed mostly with the objective of producing ad Income.
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