Over the past few weeks, as I’ve been out and about, I’ve been noticing the way that the divine has been utilized by shop-keepers. In a culture where incipient religion is so pervasive, it seems that God is treated much like the NSA in some quarters—always watching, always vigilant. I popped into a shop selling locally made items (I try to support the local economy when I’ve got a greenback or two to spare, although that is rare), where I saw a sign reading “Shoplifting & Theft Will Be Judged By God.” The sentiment gave me pause. Deeply embedded in our society is the idea that without a divine mall cop, we would all run amok with crime. Although religion is pervasive in the world, much of it is non-deistic, and yet highly moral (particularly in east Asian nations). Their cultures have advanced, even beyond western culture in many aspects of technology, and yet gods (and specifically our God) do not figure into the ethical equation. Pillage and plunder do not seem to erupt when God is not in the shop.
Whimsical signs have been popular decorative items for decades now. The problem with whimsy is that it loses its effectiveness once the initial chuckle is over. Signs reading “no pain, no gain” in fitness clubs may inspire day after day (although I have my doubts), but the cute warning that “the dog is crazy” on your doormat fails to impress after the first reading. (It must be pretty obvious that I don’t entertain much.) Nevertheless, shops stock those impulse-buy signs that are clever and witty, if soon outdated. I found one the other day reading, “Don’t judge me because I sin differently than you.” Even with the strains of self-righteousness, there is valid thought here. When the woman caught in adultery was brought before Jesus, he said, “Let the one without sin throw the first stone.” This disputed passage is one of the most pertinent in all of Scripture. No stones flew.
Finally, a friend came in bearing a shopping bag with Jesus on it. “Lookin’ good for Jesus, the King of Kings, King-size Tote” it read. The bag was clearly designed with a heavy dose of irony. I couldn’t help but notice that the bag was full of bottled gas. This portable version of the only begotten is a reminder of how commercial our religion has truly become. Although clearly presented with tongue distending cheek, we know that, as I tried to convince many at Gorgias Press, Sects Sells. People will buy cute knock-offs of their deities. In Wisconsin we used to visit Holy Hill, a Carmelite shrine where all manner of sacred kitsch lined the walls, from glow-in-the-dark rosaries to cheap, plastic saviors. The shop was never empty. Perhaps it is possible to worship both God and mammon after all.