Gillette®, the leader in global shave care unveiled its latest product innovation to change the face of shaving yet again: The Gillette FlexBall, a razor that has been specially designed to move to meet the contours of a man’s face and result in maximum contact.
For as long as men have been shaving, they have been moving their face to meet the blade. But, the Gillette FlexBall has truly rebuilt shaving. The unique Flexball allows the blade to pivot, for better adherence to the contours resulting in an effortless shave. The Gillette FlexBall also takes care of your skin by ensuring lesser pressure on the shave.
“For over a century, since King C. Gillette introduced the very first safety razor in 1901, Gillette has revolutionized the way the world shaves, fusing state-of-the-art engineering with precision technology in manufacturing,” said Amy Couture-Rizzo, Senior Product Researcher at Gillette Global Grooming. As Gillette’s research expert, Ms. Rizzo arrived from the brand’s innovation center, to speak at the launch event. “With FlexBall, Gillette has – once again – declared shaving rebuilt for an unrivaled shaving experience.”
With the New FlexBall technology, Gillette has changed the game -A technological breakthrough that builds on 100 years of Gillette innovation. The FlexBall technology responds to your face contours for maximum contact and gets virtually every hair. Global Ambassadors like Lionel Messi, Steven Smith and Roger Federer stand by the revolutionary FlexBall Technology that has been incorporated in the Gillette Fusion ProGlide thus truly rebuilding shaving.
Key features and benefits include:
•The FlexBall Handle Technology -- with 4-way flex for maximum contact over contours; and a bigger, more ergonomic grip for better control
•Re-Engineered Low-Cutting Force Blades -- with thinner, finer edges and an advanced, low-resistant coating for effortless cutting through hair, with less tug and pull
•Blade Stabilizer -- allows blades to adjust to the contours of a man’s face
•Streamlined Comfort Guard – to maintain optimal blade contact and stretches skin for a closer, more comfortable shave
•Enhanced Lubrastrip – which enables smooth movement over skin, even on repeat strokes
•Improved Precision Trimmer – Enhanced blade, comb guard to align long hair and improved rinse -through slots
About Procter & Gamble:
P&G touches and improves the lives of about 4.4 billion people around the world with its portfolio of trusted, quality brands. The Company's leadership brands include Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Pringles®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, and Ambi Pur®. With operations in about 80 countries, P&G brands are available in more than 180 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.
**Press Note