French Cosmetics Giants Banned for retouched photos.
In what I call a victory for the normal woman, Loreal and its sister companies are facing bans in the UK for over digitizing photos of the Beautiful Julia Roberts.
Ive been screaming about this for years; retouching is dangerous for consumers. Shiny hair in adverts is un achievable without the strong studio lighting used in the advert, Mascara is often paired with false lashes in publicity and here: foundation can only cover up so much… Roberts who is already beautiful, and never seems to age, doesnt need to be retouched to death by these companies. I can understand deleting a stray hair here or there or lightening a photo which appears slightly dark, but I just cant bare to look at these beauty products and see what blatant trickery is being used to deceive some of the woman in my life, who get s utterly depressed because they can not achieve these looks.
The worst one that I can think of is the Mascara ad’ which features Peneolpé Cruz, clearly wearing false eyelashes to advertise a mascara product which (due to the false lashes) obviously doent do the job its supposed to.
It works the other way too, ive seen Photoshop’d paparazzi pictures of Christina Aguilera’s breasts, of Amy Winehouses stick figure during her worst episodes with drugs and last year Angelina Jolie for promotion of her movie Salt.
Im just glad that I can see through these images, but wish that more woman would stand up and say NO to airbrushing of this kind, and Im glad that the British advertising standards agency are doing something about it.
xoxo LLM