While being a freelancer might seem like a dream job for many, it's not as easy as it sounds. From choosing which path to take to thinking of how to reach your clients, there are numerous concerns that can make your freelance career challenging.
Luckily, these days, with the help of co-working spaces like The Common Desk and platforms like Upwork, it becomes easier to create your own office and connect with potential clients. To overcome the challenges that you might face and to craft a successful career, below are some of the most important things to keep in mind.
Build your Network
Be known. Make a way for other people to know more about your existence. Attend events that are relevant to your chosen field. It will also be good to work in an office rental space such as thecommondesk.com. These places are more than just workspaces. These are communities wherein you can mingle with other freelancers and potential clients to enhance your network.
Learn the Value of your Work
In one article from Forbes, a blogger and graphic designer shared that one of the secrets of his success is learning the value of work. In simpler terms, this means that you need to know when you can charge your clients more. This can translate to higher earnings. But, when done wrong, this can make you lose clients. Make sure that the price is right relative to your talent.
Establish an Online Presence
Increasing your online visibility can help enhance success since this means you can be easily found by your potential clients. Your website will be the face of your business and it helps to establish authority. Take advantage of several online tools to improve the ranking of your website. You also have to take advantage of social media to widen your network.
Learn to Say No
If you want to succeed as a freelancer, do not just say yes to every work that comes along your way. The Digital Freelancer shares some of the situations wherein you have to turn down jobs, such as when the timeframe is too short or when the client has a questionable reputation. Be more mindful of the jobs that you accept to avoid problems.
Keep on Improving
As a freelancer, you have to be above your competitors. You need to show your clients that you have the skills that they need. There is no other way to go but up. Invest in yourself, in being better. Attend webinars and workshops wherein you can hone your talent. Be more credible in the eyes of your clients, and in the end, it will be easier for you to command higher rates.
You might not realize it the moment you decide to become a freelancer, but the harsh truth is that freelancing is a difficult undertaking. Success can be elusive. Frustrations are highly probable. To build a flourishing career, make sure to follow the tips that I have shared in this post.