Featured Success Story: Exclusive Interview with Joanne Victoria - Gemma and Bixley

Posted on the 15 September 2013 by Stacie Walker Stacie @staciewalker

Interview Questions for the Woman in Leadership Featured Success Story
What are your thoughts on self acceptance being essential for achievement with our personal and business life?

Without self-acceptance as well as self-respect, you are lost in the multitude of other entrepreneurs, as well as your own business.

What are the important steps to developing our leadership as women?

Belief in one’s self; elimination of thoughts that support the ‘only men can be leaders’ line of thinking; and a mentor to help you along your leadership path
What did you do before launching Gemma & Bixley?

Before Gemma & Bixley, which is a parent of New Directions (my formerly named business) I was presenting personal development workshops; prior to that I was a real estate broker in California with my own office.

What’s the biggest thing you struggle with as an entrepreneur?

Being alone, without others to bounce off ideas with. Although, being alone is what most entrepreneurs do, as they need the time to be creative.
Looking back, what’s one thing you wish you understood about entrepreneurship before you ever got started?

That it is lonely unless you start off with a partner; which I would not have done anyway. Wish I had way more capital for the startup. Wish I knew how important continuing education was.

It is an honor to have you as our featured success story. Please tell us about yourself and your journey as an entrepreneur.

My start as an entrepreneur was out of need. I no longer wanted to be told what to do by anyone and wanted to make income that was not determined by someone else. My first venture into entrepreneurship was as real estate sales person. There were blocks along the way. The real estate market was in a slump; no one would hire me; however, I needed to feed and shelter my children. I never gave up. I was referred to someone who managed a branch office of an international firm. The area manager did not want to hire me; the branch manager knew I would work hard because I was ‘hungry’. He helped me a great deal. Within my first year of real estate, even though there was a recession, I reached my goal. I worked as a sales person for a short while, then, when I was successful, the agencies that would not formerly hire me as a newbie, were after me to manage one of their branches. I chose a firm that worked for me, started out as a manager and was a success, both profit wise and people wise, in less than 60 days.
What has been your biggest business struggle as a ______?
How have your entrepreneurial motivations changed since you first started?
Who was your inspiration growing up in and who is your inspiration now?

Mostly spiritual teachers inspire me. I admire people like Richard Branson, owner of Virgin everything! He is doing what he loves, helps others, makes money and appears to be happy. As for spiritual teachers, there are many including the Dalai Lama.

What has been your most effective marketing tactic or technique?

My most effective marketing technique is to be persistent and consistent in whatever approach I take.

What three pieces of advice would you offer entrepreneurs starting out today?

!. Have a plan.

2. Hire a coach, first!

3. Have a team or at least include a team in your plan.

What is your best advice for women?

Forget you are a woman in the business world; remember you are a spiritual being in the form of a woman on this planet. Women in business are different and we should realize this as an important attribute.
How would you define your personal success?


Everyone defines success in their own way. What does success mean to you?

Success to me means peace, the ability to choose what I want to do, when I want to do it, and unending passive income.
What advice would you give to women taking the leap to go after their entrepreneurial dreams?

Plan a little, not too much; get together a great team including an attorney and accountant, be clear about your people, process and product, and give it a go. Do not wait nor listen to others negativity.

What ignited the spark in you to start a new business venture or to make significant changes in an existing business?
How do you find people to bring into your organization?
What three pieces of advice would you give to women who want to become entrepreneurs?
 If you had the chance to start your career over again, what would you do differently?

Create a great team from the start; have more investment/capital funds, …
What have your learned from your personal failures and business fail?

Regroup; nothing is really a failure. It is all about learning who you are and your limits.

How has building you own business affected your family life?
What people, places, or things motivate you?
How do you generate new ideas?

I meditate, I read, and stay quiet and wait for inspiration.

How far are you willing to go to succeed in your life and in your business?
What is your greatest fear, and how do you manage fear?
What are your ideals?
How do you define success?
What is the best way to achieve long-term success?
Is your company profitable or what is your profit for last year?
How do you build a successful customer base?
How did you decide on the location for your business?
Do you believe there is some sort of pattern or formula to becoming a successful entrepreneur?
If you could talk to one person from history, who would it be and why?
Who has been your greatest inspiration?
What book has inspired you the most? (OR What is your favorite book?)
What is your favorite aspect of being an entrepreneur?
What would say are the five key elements for starting and running a successful business?
What has been your most satisfying moment in business?
What do you feel is the major difference between entrepreneurs and those who work for someone else?
How do you go about marketing your business?
What has been your most successful form of marketing?
In one word, characterize your life as an entrepreneur.

Dramatic
When your business was fairly new, what where some of your biggest mistakes?
How did you prevent those mistakes?
What are your hobbies unrelated to work?

I read a lot: mysteries, biographies

What brings you the most happiness in your personal life?
What sacrifices have you made to reach your current level of success as an entrepreneur?

Too many to even count. Although, what appeared as sacrifices may have just been the steps I needed to take to get where I am now.

Where you see yourself and your business in the next 15-20 years?

Connect with Joanne at:
Twitter: http://twitter.com/JoanneVictoria
LinkedIn: http://www.linkedin.com/in/joannevictoria
Facebook: http://www.facebook.com/JoanneVictoria
Fan Page: http://www.facebook.com/GemmaBixley
Pin Me at: 
http://pinterest.com/joannevictoria/