Estée Lauder Spring 2014 – Pure Color Envy Sculpting Lipstick, a brand new product announced as a famous launch with great expectations. The new lipstick line, will debut a collection of new lip colors. Carolyn Murphy, famous American model and actress will be the face of the Estee Lauder Pure Color Envy Sculpting Lipstick campaign.
Estée Lauder Spring 2014 – Pure Color Envy Sculpting Lipstick
The Café Royal Hotel in London, was the scene for Estée Lauder group to unveiled its new Pure Color Envy Sculpting Lipstick. The collection is positioned as a new flagship line designed to infuse an element of youthfulness and modernity into the brand’s color cosmetics offer. Plans to introduce Pure Color Envy Sculpting Lipstick into travel retail doors in Europe, the Middle East, Africa and the Americas from February 2014. Presently the UK travel retail price point is £20.40.
Estée Lauder Spring 2014 – Pure Color Envy Sculpting Lipstick
As its name suggests, Estée Lauder Spring 2014 Pure Color Envy Sculpting Lipstick is designed to sculpt lips with high-intensity, moisturizing color that stays true for up to six hours. The formulation boasts a lightweight yet creamy texture, which features an exclusive Time Release Encapsulated Moisture Complex with Hyaluronic Acid, said to help boost lips’ ability to attract, capture and seal in continuous hydration.
“This is more than just a product launch, this is a rebirth of a brand,” declared Estée Lauder & Tom Ford Beauty Senior Vice President, Global Product Development Anne Carullo. “[Pure Color Envy Sculpting Lipstick] will allow us to introduce the phenomenal Estée Lauder brand to a whole new generation of consumers.”
Estée Lauder Spring 2014 – Pure Color Envy Sculpting Lipstick
Estée Lauder Spring 2014 – Pure Color Envy Sculpting Lipstick
Inspired by modern architecture, the Estée Lauder Spring 2014 – Pure Color Envy Sculpting Lipstick is presented in sleek new packaging – Estée Lauder’s first new lipstick case since 1992. The color scheme echoes the brand’s signature navy and gold livery. The packaging features a practical magnetic closure. The line comprises a tightly edited palette of 20 shades, including Nudes to Browns, Pinks to Berries, Corals to Reds and Mauves to Plums.