Anyone can build a Squidoo lens and like many other social media networks, users are encouraged to vote on other lens, leave comments, participate in polls and much more. The interaction is encouraged with a point system that allows users to level up when they participate more.
EnvironmentGreen.com has a Squidoo Environment lens (like a web page) on Squidoo.com now and we ask that you surf over to it and help us move up in the ranks by voting for the Environment Green lens, leave comments and participate in the various social modules.
Money raised from the lens through the various ads and amazon links help provide donations to various charities.