Coty, one of the world’s leading beauty companies, announced a strategic partnership with Cruelty Free International that aims to end animal testing for makeup globally. As a first step in the partnership, Coty achieved Leaping Bunny certification by Cruelty Free International for COVERGIRL, which is the largest makeup brand ever to be awarded this certification, the internationally-recognized gold standard for cruelty free designation.
Coty worked with Cruelty Free International to undergo a rigorous audit of the brand’s supply chain and ingredients, resulting in Leaping Bunny certifying that COVERGIRL products and ingredients are not tested on animals either by Coty or its suppliers.
COVERGIRL – The Biggest Makeup Brand to be Leaping Bunny Certified
The Leaping Bunny certification program is the most comprehensive worldwide cruelty free standard. It includes checking for animal testing. Down to the International Nomenclature of Cosmetic Ingredients (INCI) manufacturer level. As well as an ongoing internal monitoring system. Leaping Bunny certification is the only globally recognized program. That requires regular independent supply chain audits to ensure continued compliance.
As part of the strategic partnership. Coty has also committed that at least one more of its brands will become certified through the Leaping Bunny program by 2020. The company will leverage the knowledge it gained about global supply chain certification. Through this process to help drive more responsible practices across its brand portfolio and the beauty industry.
The Leaping Bunny logo will feature on all COVERGIRL products. The best visible and independent assurance to consumers of a company’s commitment to ensuring that the brand is free from animal testing and adheres to the strict criteria.
To read more about COVERGIRL’s Leaping Bunny certification. Please visit https://www.coty.com/faq.
About Cruelty Free International
Cruelty Free International spearheads the campaign to end animal testing for makeup globally. It is the leading organization working to create a world where nobody wants or believes in the need to experiment on animals. As one of the world’s longest standing and most respected animal protection organizations. It is widely regarded as an authority on animal testing issues. Frequently called upon by governments, media, corporations and official bodies for advice and expert opinion.
About Leaping Bunny
Internationally, over 1000 companies are proud to be Leaping Bunny certified. Many display the Leaping Bunny logo on packaging to help consumers choose to shop cruelty free.