L'oreal teamed up with six of their celebrity spokespersons to create a nude lipstick to suit each individual woman, taking into consideration their skin & hair colouring etc & created the 'Collection Privée' line. The idea of this collection is that with the help of the celebrity spokespersons representing each shade, it will help women to find their perfect nude lipstick.
The scent of the lipie is quite strong like all L'oreal lipsticks, I think it smells of very floral sweets like Parma Violets!? Or as I've heard others call it 'the granny smell'. So if you have an aversion to strong scented lipies it's probably best to give these the sniff test before you buy.
Swatcehed heavily 10+ times to get the color pay off on the right.
The standard Loreal golden lipstick packaging has had a spruce up for this collection. It has a matte black casing that feels very reminiscent of Nars blushes packaging, this is unfortunately a magnet for finger prints. Each lipstick has the chosen spokespersons signature which I think is a nice touch.One thing I must mention is that I've heard that in America or Canada you can not buy 'Cheryl'sNude'. In those countries it is replace by 'J-Lo's nude (I'm so jealous, I do love me some J-Lo) . But I'm sure you can find plenty of Cheryls shade online on ebay etc.
So to sum up - Good concept, pretty packaging, but very sheer color pay off.