( Photo: Kampoll)
Subject: Perception
It will be interesting to see what kind of clothes offers you an advantage when you have no money!
Action: We dress the guy in a nice costume. He has to approach 5 different stores and ask for a favour. After that we dress the same guy very poor and repeat the experiment.
FAVOR: The guy will ask for a net, considering that he has no money to pay it.
Objective: We have to evaluate our results for both situations considering the following indicators:
1. If the subject get the net.
2. Time necessary to complete the mission.
3. Shop assistant reaction.
4. What kind of net will the subject receive? It will be a brand net or will be a single use net.
Resources needed: one normal guy, one photographer, an observer, and ten different stores.
Results will be analyzed in a study we plan to release at the beginning of December 2012.
UPDATE (4.12.12) : You can find the result of our experiment HERE!