Clickbait

By Jackscott

We live in a digital world of information overload with stuff coming at us from every which way, all day, every day. If you’re plugged in and switched on, it’s unavoidable. I like to think of myself as a savvy reader with mostly moderate views. I find it relatively easy to ignore the bile from the keyboard warriors and the bedroom bores – misfits, axe grinders and ne’er-do-wells, the lot of ’em (that’s me being not so moderate). And don’t get me started on the so-called social media influencers and make-believe ‘experts’ conning the gullible. But now, the ‘respectable’ traditional media is at it too, grabbing attention with sensationalist and totally misleading headlines. Clickbait, I think it’s called. A good example is a recent online headline from the Manchester Evening News:

“ITV Emmerdale regular sacked after harrowing abuse revelations come to light”

So some dodgy soap star has been up to no good? Sounds alarming, doesn’t it? Except it’s not true. It was a plot line for the show – not real life at all. A relief I suppose, but utterly cynical.