The Cedel scented hairspray presentation was hosted by Cedel brand manager Vanessa Castro, who spoke on how the brand intentions where to reach a different market by launching a young, fresh and innovative product. The venue reflected the event as guests were greeted with cool sparkling refreshments before being seated for a healthy and delicious lunch. All around the room were brightly colored flowers adding scent that also reflected the new fresh scented hairspray.
Ita Buttrose, who is the brand advocate, speaking to all the media who attended gave many of her own insights into her interesting and impressive career. “For six years I have been associated with this company, and as a proud Australian, I am very happy to be associated with another company that is so proud to be Australian,” revealed Buttrose. “Cedel is one of the most respected hair care brands.”
Ita Buttrose
Cedel Coconut Bay Extra Firm Hairspray
Cedel innovative scented hairspray launches in Sydney
Cedel Coconut Bay Extra Firm Hairspray is one of three scented hairsprays that features a tropical coconut fragrance. The beach scented hairspray comes housed in a green can. The formula has the same hold factor as the original Hairspray.
Cedel Oriental Blossom Extra Firm Hairspray
Cedel innovative scented hairspray launches in Sydney
Cedel Oriental Blossom Extra Firm Hairspray is one of three scented hairsprays that features a floral fragrance. It smells of a freshly cut bouquet and comes housed in a purple can. The formula has the same hold factor as the original Hairspray.
Cedel Raspberry Punch Extra Firm Hairspray
Cedel innovative scented hairspray launches in Sydney
Cedel Raspberry Punch Extra Firm Hairspray is one of three scented hairsprays that features a fresh and fruity fragrance. The sweetly scented hairspray comes housed in a pink can. The formula has the same hold factor as the original Hairspray.
The Cedel brand has been around for more than 80 years, earning a reputation of real integrity, trust and powerful loyalty. All products are Australian made and owned.