Cardboard Bike Helmet

By Gerard @presurfer

Expanded polystyrene has been used in creating bike helmets for the past few decades and they have advanced very little in terms of safety. Helmets protect your head only 16% of the times during a crash and have been giving us the false implication of safety.
Kranium looks at creating an innovative, lightweight outdoor sports activity helmet that will revolutionize the helmet market through improved safety, recyclability and breakthrough design.
(via ackackack)The Presurfer