The much anticipated India launch witnessed an avant-garde evening with an enthralling musical performance, witnessed by the crème-de-la-crème of the fashion and film fraternity. TONI&GUY’s HairMeetWardrobe Global Hair Ambassador Mark Hampton and official fashion stylist Manish Aroratogether brought to life the brand’s HairMeetWardrobe philosophy by lending their creative sensibilities to hair styling and wardrobe, respectively.
Themed on the concept of ‘HairMeetWardrobe,’ and the three timeless looks – Casual, Classic and Glamour - ace choreographer Shiamak Dhawar, beautifully brought to life the brand’s philosophy through a themed musical performance. At the musical, Anusha, Soha and Malaika performed as showstoppers for their respective themes.
Malaika Arora Khan, who embodied the TONI&GUY HairMeetWardrobe Glamour look said, “I am thrilled to represent the Glamour collection which I believe is entirely in line with my personality and personal fashion sensibilities. My hair and wardrobe spells confidence and glamour. And I like that!”
Soha Ali Khan, flaunted the Classic TONI&GUY HairMeetWardrobe look and said, “Classic is timeless, it is ageless and you can always give it a contemporary twist. I am most comfortable in this look and I am glad to have been chosen to represent the Classic collection which I believe compliments my personality too.”
Representing the TONI&GUY HairMeetWardrobe Casual look, Anusha Dandekar commented, “I am extremely excited to represent the TONI&GUY HairMeetWardrobe Casual collection. It is entirely in line with my personal style mantra. I love keeping my style casual because it’s fun and allows me to experiment with my looks every day.”
Speaking at the launch of TOI&GUY HairMeetWardobe, Srinandan Sundaram, General Manager, Haircare, Hindustan Unilever Limited said, “TONI&GUY HairMeetWardrobe brings to India an innovative, creative and rather redefined approach to hairdressing. The brand lives the HairMeetWardrobe philosophy of ‘Dressing from the Head Down’ and this remains intrinsic to our entire product range. The TONI&GUY HairMeetWardrobe Prep, Cleanse & Nourish and Men’s range, along with fashion inspired collections of Casual, Classic and Glamour, enables fashion forward men and women to experiment, create and express their personal sense of style. These products have been inspired by and developed around individual yet timeless fashion themes that make every style easily attainable.”
To celebrate TONI&GUY HairMeetWardrobe’s India launch, celebrities like Shamita Shetty, Anil Chopra, Preeti Jhangiani, Apurva Agnihotri, Shweta Salve, Narayani Shastri, Rahul Vaidya; Designers Aki Narula, Swapnil Shinde; Models Priya Trivedi, Carol Gracious amongst many others were in full attendance at the musical extravaganza.
TONI&GUY HairMeetWardrobe launched six vivid ranges from its global portfolio: Cleanse and Nourish, Prep and Men’s Classic; and timeless collections inspired by fashion Casual, Collection and Glamour Collection.
The Brand History ~ Celebrating 50 years of strong heritageThe TONI&GUY salons were founded by brothers, Toni and Guy Mascolo, who opened their first salon in Clapham, South London in 1963. Because of the success of the salon chains, there emerged a strong demand for a line of consumer own-brand products that customers could take home with them. In 1999, this demand was met and TONI&GUY professional haircare products were successfully brought to retail. 2004 marked a landmark year as TONI&GUY UK became the official haircare sponsor of London Fashion Week. Creating the hair for over 70 shows a season, TONI&GUY have been setting trends and inspiring millions as the fashion platform is broadcast globally around the world. Eight years on, this long standing relationship with London Fashion Week has continued to flourish and over the 16 seasons, strong relationships have forged with key designers including Giles Deacon, Todd Lynn, William Tempest, Matthew Williamson and Acne to name a few.2013 marks the 50th anniversary of the salon, an accolade the Mascolo family and Unilever are very proud of. The year also marks TONI&GUY HairMeetWardrobe’s entry in India for the very first time.