Breadcrumbs on website or blog help the webmasters to improve crawalability and create better UX. Find more about how breadcrumbs impact SEO and why they are essential for your blog or website.
SEO is a complex process. It includes more than content optimization. In-depth content, links, and keywords are the most vital factors of search engine ranking.
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Ranking in the top position is like struggling in the restaurant business to stay on the top. But here we are not selling burgers or pizzas, but we are talking about breadcrumbs.
It is not breadcrumbs for chickens but SEO.
For a webmaster, blogger, or SEO professional, breadcrumbs are the navigational feature. It is crucial to display the visitor how far he is from the homepage.Breadcrumbs play an impactful role in improving user experience and SEO results.
Even now, there are a lot of sites that are still not using breadcrumbs. This is an SEO mistake.There is no rocket science on how to install the breadcrumbs of your blog or website?
Here I will talk about everything related to Breadcrumbs, such a:- What are the breadcrumbs in SEO?
- How breadcrumbs impact SEO?
- What are the typical breadcrumbs' mistakes in SEO?
Breadcrumbs are the navigational links of the website or blog. These help the user to know ho far he is from the homepage of the site.
Like internal links, breadcrumbs make the user stay on the website for a long time and feed them more information. Here is how breadcrumbs look on some websites:The typical placement of breadcrumbs is at the top of the page, under the navigation bar.
If the visitor needs to go back to the previous page, then breadcrumbs will be the first thing he clicks on.
Nowadays, breadcrumbs also play an essential role in impacting your blog or website's SEO performance.Breadcrumbs are the popular UX feature to improve user experience by improving navigation.
How?
Here is how:
Google search results display breadcrumbs to display category information. Even the Google search console has added the new Google structured data report for breadcrumbs.Now you understand the importance of breadcrumbs in SEO. Let's move to the different types of Breadcrumbs in blogging or SEO.
So, your takeaway is that breadcrumbs help Google easily navigate, categorize your blog or website, and improve user experience.
The most common types of breadcrumbs are:- Attribute-Based Breadcrumbs
- History-Based Breadcrumbs
- Location-based Breadcrumbs/ Hierarchy Based Breadcrumbs
Types of Breadcrumbs:
Breadcrumbs are different according to the purpose they serve.
Attribute-Based Breadcrumbs
History-Based Breadcrumbs works similarly to what you can see in your browser history.Most of the ecommerce websites are using attribute-based breadcrumbs. This helps them display the attributes that the visitor has clicked to land on the final page.
For example: Home> Electronics> Smartphones> iPhone
History-Based Breadcrumbs
For example: if you are on a new website and read multiple articles, then breadcrumbs will display like this: Home> Article1> Article 2> Article 3
Location-based Breadcrumbs/ Hierarchy Based Breadcrumbs
The most commonly used breadcrumbs are based on location or hierarchy. This type of breadcrumbs displays where the visitor is and how he/she can go back to the homepage.
For example: eAskme>SEO Tools> 200+ SEO ToolsBreadcrumbs are essential for a better user experience. They also make the user browse different sections of the blog or website.
Now, as you understand the different types of breadcrumbs in SEO, the next thing is to understand the major benefits of using breadcrumbs for SEO.
Benefits of Using Breadcrumbs for SEO:
Here is what you need to know.
Breadcrumbs improve UX:
If you please the user and the search engine, the result will be better than your expectations.For example, if you want to learn more about Nestle's brands, you need to go to their history page.Google started using breadcrumbs in 2018 and made them essential for all the bloggers, webmasters, and SEOs.
It is an easy way to make the user visit multiple pages.
Breadcrumbs Improve Ranking:
Breadcrumbs not only make the user happy but Google also.
Google developers page says that the user breadcrumbs to contextualize and categorize the content.
Breadcrumbs display where the page on your website is located.
Breadcrumbs are not only for brands and big websites but also useful for bloggers, marketers, and work from home people.
According to the recent case study, breadcrumbs can help you rank in Google's top 10 results.
Keep the visitor on blog/website longer:
Bounce rate is the headache for every online business, blog, or website. Though it is not the direct ranking factor, yet it is essential to improve user experience.
Problems with UX can also cause the high bounce rate, and breadcrumbs is the solution.
Installing breadcrumbs in a WordPress blog is relatively easy.For example, you are on a shopping website to buy a pair of shoes but landed on the tiger skin shoe. Breadcrumbs will help you to go back to the main page and navigate again to the right category.
This is the way to harness the power of breadcrumb.
The Moz case study shows that after making specific changes and adding breadcrumbs, they have seen drastic traffic growth.
- Just go to the WordPress Website
- Click on "SEO."
- Click on "Search Appearance."
- Click on the 'Breadcrumbs' tab
- Toggle the 'Breadcrumbs' switch.
- configure the settings
- Save changes
How to Install Breadcrumbs in a WordPress Blog or Website?
If you are not using Yoast SEO, then there are many other plugins that you can use to implement breadcrumbs in your WordPress site.Here are few quick and easy ways to add breadcrumbs to your WordPress site:
Yoast SEO for Breadcrumbs:
If your website is on WordPress, then you might already be using the Yoast SEO plugin. Yoast plugin makes it easy to add breadcrumbs to your blog or website.
WordPress Plugins for BreadCrumbs:
But if you are running a website on Squarespace or Wix, you have to add breadcrumbs manually.Just go to the WordPress site, search for the Breadcrumbs plugin, and Install the most trusted plugin with better ranking and the maximum number of installs.
WooCommerce Breadcrumb Plugin:
It is relatively easy to implement breadcrumbs on your blog or website. This will quickly improve the UV and SEO results.If you are using WooCommerce, then WooCommerce Breadcrumb Plugin is the right choice for you.
If you are using a premium WordPress theme, you can also have a built-in breadcrumb feature for your blog or website.
When using breadcrumbs, there are a few common mistakes that you must avoid.
4 Common Mistakes When Using Breadcrumbs for SEO
But there are times when breadcrumbs can damage your website.
Must know and avoid these breadcrumbs mistakes.
Don't trick the font:
When using breadcrumbs on your website, do not change the font to too big or too small.
This will hinder the user experience.
Don't copy Navigation Bar:
Make sure that your breadcrumbs will not repeat the navigation bar.
Do not remove the navigation bar:
Breadcrumbs bring add-on benefits.Do not replace the navigation bar with breadcrumbs.
Choose the Right breadcrumbs for your website or blog:
I have already talked about different types of breadcrumbs and where you should use them. Choose wisely.
Final Words:
Using the right breadcrumbs will help your site stand out in the crowd of other sites.
The best thing is that installing breadcrumbs is easy. These will make the user stay longer on your blog/website and read more blog post.
If you still have any question, feel free to ask me.
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