Bourjois Paris Twist Up the Volume Mascara Review + Demo

For the longest period of time, I’ve been a stern Maybelline Mascara user! I’ve tried all variants (right from my teens) & because they were so good & affordable, I’ve repurchased them over & over again. However, one fine day in March, I decided to branch out a little and try some other mascaras, and that’s how I ended up buying the Bourjois Twist Up the Volume Mascara. I originally wanted another mascara from them, but it was OOS :(   Just FYI, Bourjois products are not sealed, so be careful when you’re buying their products. If you see the SAs open any product – BB cream, Mascara, lipstick etc. make sure that you report them to the store manager! Bourjois is considered as a drugstore brand even in India, but actually its not. Drugstore products are those that you can literally get at your drugstore (general store) like Health & Glow or New U, but I’ve never found Bourjois products there! Anyways, lets get on with the review.
Price: Rs. 830 / ~$12.7Qty: 8ml / 0.27 fl. Oz.Shelf life: 6 months after opening
Company claims:
Two transformable brushes in one!
Use position 1 to lengthen and separate lashes
Use position 2 to volumise and intensify lashes
Its intense black formula quickly builds full coverage and volume on every single lash.

Lashes look visibly lengthened and perfectly volumised!

My experience with the Bourjois Twist Up the Volume MascaraPackaging: The Bourjois Twist Up the Volume Mascara comes in a simple black case which actually looks pretty cheap (for the price!) . The top part of the cap is twistable – you can twist it to change the shape of the wand. Twisting it to the right gives you a shorter & conical wand with bristles slightly densely packed for adding more volume; at least that’s the intention. Twisting that back to the left gives you a straight, longer wandwith bristles slightly wider apart than the volumising wand, this is supposed to give your lashes a defined length.
volumising wandlengthening wandProduct vs Claims:For the first many times when I used the Bourjois Twist Up the Volume mascara, it honestly felt quite gimmicky & hard to use.  I’m accustomed to the Maybelline mascaras & those have a drier formula. The formula of this mascara is runny. On top of that, both the wands are pretty different to the Maybelline mascara wands. I feel like the Maybelline wands actually have hairy bristles and this mascara has plastic bristles. I don’t know if the material is indeed plastic (can’t find the details anywhere!) but it takes a bit of adjusting at start. You really have to spend time figuring out how to make the wand work best for you (though this is true for any mascara!) and since there are 2 wands here it takes double the time.
just with lengthening wandThe color of the mascara is jet black. Honestly, the difference between the Lengthening Wand & the Volumising wand isn’t much. The Lengthening Wand does make my lashes look a longer than they are however it gives absolutely no volume. It separates each lash without clumping (see pic above). The volumising side of the Bourjois Twist Up the Volume Mascara is not the most impressive volumising mascara that I’ve tried(see pic below). I mean, Maybelline Falsies Volum’ Express is the winner any day, hands down! As you’ll see from the pics below, it does curl up my lashes and gives them volume. But its not as dramatic as I’d like it to be. There’s isn’t much difference between the effect both wands give my lashes. Both the wands curl my lashes a bit.
just with volumising wandThe Bourjois Twist Up the Volume Mascaraissuitable for everyday office wear. But I could definitely do with more volume, that’s why I sometimes curl my lashes before I apply it, this gives a more dramatic effect. Legthening + Volumising wand :To get the best of both worlds, you can also use both these wands together. In the pic below, I haven’t curled my lashes & I’ve used both the wands one after the other, going back and forth as needed. I’m pretty happy with the effect, the volume is definitely to my liking & my lashes look quite wispy! I recommend not putting too many coats because the formula is wet and can make your lashes look very sparse.
lengthening & volumising wand combinedWeartime: 
Bourjois Twist Up the Volume Mascara has a very impressive weartime. It stays on my eye lashes without making the lashes droop for 12 hours straight, after which I had to remove my makeup. One thing I really admire is that the Bourjois Twist Up the Volume Mascara doesn’t smudge at all, this is something that some of the Maybelline washable & waterproof mascaras lack! It also doesn't flake during the day.Removal: 
the Bourjois Twist Up the Volume mascara I have is not waterproof (another first for me!)so it is easy to remove with any makeup remover, even Bioderma. Overall Verdict: 3.8 / 5I won’t consider the Bourjois Twist Up the Volume Mascara as a must have, but it’s good for everyday wear if you don’t like heavy volume. I like that it easily separates lashes, doesn’t smudge at all & wears for a really long time. However, there are definitely cheaper mascaras in the market that can do the same task. The formula has never irritated my eyes so that’s another plus point.