Who knew? Out-of-towners think of Bond No. 9’s beloved home town as all concrete, steel and glass, its streets jammed with skyscrapers and maneuvering Ubers. But come spring, New York defies expectations; suddenly this teeming metropolis is ablaze with flowers. Throughout the city’s parks, gardens, and even the sidewalk cracks. Not to mention the cut-flower bouquets in front of every bodega. So for spring ’18, rather than celebrate a neighborhood, we’re focusing on a concept. The profusion of vibrant florals (irises, bluebells, geraniums, goldenrod, daffodils, to name a smattering). Throughout New York City’s green spaces, from the High Line to Central Park, from Bryant Park to Washington Square (all four of which are among the Bond No. 9 eaux de parfum celebrating our city’s parks).
Bond No. 9’s Spring Fling
The name of our newest eau de parfum, which debuts, appropriately enough on April 1, 2018: Spring Fling, of course, conveying unadulterated vivaciousness and live-for-today flirtatiousness. An ultra-feminine sister scent to our classic New York Fling, it’s an up-to-date floral-on-floral bouquet. The starter notes? Lily of the valley and passionflower with a fruity tinge — The bouquet continues with three notoriously seductive heart notes: rose-like honeysuckle, jasmin and wine-like freesia. All that volatility meets durability in a resonating dry down of contemporary amber, slightly feral musk, and teak recalling a precious antique wooden box.
Beautifully capturing the essence of the scent inside, the Spring Fling bottle is rendered in the color for spring—a deep and mesmerizing violet-blue. On the front? A seriously oversized, attention-grabbing fuchsia silk flower, in full bloom, for all the world to see. On the back? A message in script, handwritten on the diagonal, saying: YOU LOVE ME, RIGHT? SO COME BACK FOR MORE OF ME. And then in fine print at the bottom: JUST BRING ME TO ANY BOND NO. 9 COUNTER FOR ONE FREE REFILL. And you will. With a scent like this, resistance is futile.
Spring Fling arrives on counter: April 2018 and will be sold at Bond No. 9 New York Boutiques, Saks Fifth Avenue nationwide, select Bloomingdales stores, Harrods UK, and www.bondno9.com
Price: 100ml, $375