Beauty News: Etude House Launches Color In Liquid Lips

By Beautifulbuns

- Note: This is a pure reproduction of the press information I received and is purely for sharing / informational purposes. Product review to come in a bit! –

Step out in style this Spring with a new collection of color water lipsticks from ETUDE HOUSE, Color in Liquid Lips.

This inventive new product brings together the best of the various lip makeup products — lipstick, lip-gloss, and lip stain — and is a must-have product in your beauty stash. This product is just what you need to create beautiful gradient lips with ease.

As a liquid lipstick, Color in Liquid Lips offers a plush and velvety texture that melts effortlessly onto your lips. The collection is available in 20 incredible vivid shades, all specially selected to reflect the effervescence of the season. Take your pick from pretty pinks to robust reds and even spicy oranges. Whatever your style, there’ll surely be a shade to match your favorite Spring outfit.

Each product also comes with One Touch Color Pigment, which creates a vibrant color payoff in one application. Now you can look your cheery best with just a single swipe of this amazing product.

Even better, Color in Liquid Lips has been specially formulated with Sweet Almond Oil and Sunflower Seed Oil to ensure your lips remain cushiony and well hydrated. The oils work together to create a moisturising radiance minus any greasy residue. Each product also comes with a Water Drop Tip, which helps you pull off the gradation effect with little effort.

In her book “Lipstick in Afghanistan”, American writer and humanitarian Roberta Gately wrote, “ Lipstick is really magical. It holds more than a waxy bit of color – it holds the promise of a brilliant smile, a brilliant day, both literally and figuratively.” So go on; indulge in a little magic courtesy of ETUDE HOUSE!

Colour In Liquid Lips is a new type of lipstick melts into a soft liquid upon application with water sliding texture and finishes with a weightless long lasting glow. It comes in 20 shades.

  1. PK001 – Pink in Ribbon
  2. PK002 – Pink in Kiss
  3. PK003 – Pink in Lady
  4. PK004 – Rose in Bloom
  5. PK005 – Beige in Dolly
  6. PK006 – Always in Pink
  7. PK007 – Pink in Clutch
  8. PK008 – Pink in Funky
  9. PK009 – Pink in Poison
  10. OR201 – Juicy in Joy
  11. OR202 – Peach in Dream
  12. OR203 – Orange in Pop
  13. OR204 – Orange in Spicy
  14. OR205 – Made in Sweet
  15. RD301 – I’m in Love
  16. RD302 – Red in Danger
  17. BE101 – Beige in Caramel
  18. BE102 – Beige in Chic
  19. PP501 – Purple in Candy
  20. PP502 – Purple in Friday

ETUDE HOUSE Singapore boutiques are located at the following locations:

1. Flagship Store at Wisma Atria #B1-20/21/22
2. 313@Somerset #B2-30
3. Bedok Mall #01-87/88
4. Causeway Point #B1-K02
5. Chinatown Point #01-12
6. Clementi Mall #03-34
7. JEM #02-44
8. Junction 8 #01-48
9. Jurong Point #01-57/58
10. Lot One #01-19
11. NEX #01-63
12. Parkway Parade #01-23B
13. Plaza Singapura #B1-26
14. Tampines 1 #01-15
15. Vivocity #01-K3
16. Suntec City #02-601/601A