And it really is amazing. It goes on like a gloss but has the pigment and staying power of the best lipsticks. It is very creamy and not the least bit drying. The color lasts all day but the creaminess does fade after 3-4 hours but nothing a clear balm or gloss cannot fix. I bought Fearless and Charisma. I received Condfidence as a sample from Sephora. It comes in a total of 12 shades ranging from mauve to true red and plum. Fearless is mauve and Confidence is a shade of plum with a little red. Charisma is a peachy pink. My pictures are of Fearless and Charisma. I will attach photos of Confidence later but trust me, it is really pretty and the most popular of the shades. And at $16, it is cheaper than many other lipsticks and one tube will last awhile. Oh, and no funky overly sweet scent. I have yet to meet a Bare Minerals I dislike.