Alright, permit me to still do my Best of-s of 2011, it’s still January ok? It’s a no brainer when a cosmetic campaign grabs us visually, they’re supposed to, but it’s a rarer occasion when a cosmetic campaign grabs you by the heart and selects its campaign models without even seeing them first, yes, I know you’re confused. Bare Escentuals, the mother company of mineral makeup, launched their Force of Beauty campaign 4 months ago and focused on the championing of inner beauty which pervades and supercedes any physical form of pretty we ever behold. Pretty is simply not enough.
Bare Escentuals spearheaded a selection process in search of 5 wonderful resilient women to herald their Force of Beauty campaign without any idea of their appearance. They researched, listened, and then later, they saw
Lauren’s Story