To inspire girls to become leaders, Barbie is introducing new President and Vice President Barbie® dolls, because when a girl plays with Barbie she imagines everything she can become. The dolls represent the brands first all-female ticket and are part of the brand’s careers line, which aims to expose girls to inspiring careers and empowered roles.
Barbie teamed up with She Should Run, an non-partisan organization dedicated to expanding the talent pool of future elected female leaders. To help motivate more women and girls to explore leadership opportunities. The pair are working together to highlight female leaders, offer products that enable leadership storytelling. With just 39 percent of girls saying that they want to be a leader, President and Vice President Barbie will serve as an inspiration for girls to pursue their dreams and imagine what they can become.
Barbie inspires girls with new President and Vice President Dolls
“At She Should Run, we believe that women of all backgrounds should have an equal shot at elected leadership positions and that our country will benefit from having a government with varied perspectives and experiences,” says Erin Loos Cutraro, co-founder and CEO of She Should Run. “We are excited about partnering with the Barbie brand given its reach and influence to encourage girls everywhere to unlock their leadership potential.”
Although she has run for president in the past, this is the first time that she will be running on an all-female ticket, now uniting with the new Vice President Barbie. This doll set continues to emphasize what Barbie enables— allowing girls to reach their limitless potential by playing out commander and chief. These dolls are available in a variety of hair colors, skin tones and face shapes. All are sold in packs of two.
“The President and Vice President dolls continue our efforts to expose girls to inspiring careers that are underrepresented by women,” said Lisa McKnight, General Manager and Senior Vice President, Barbie. “We see this doll set as a timely and topical platform to further the conversation around female leadership. We are proud to partner with She Should Run to help elevate its message and show girls that they can be and do anything.”
Barbie inspires girls with new President and Vice President Dolls
In collaboration with She Should Run, the brand created a worksheet to encourage girls to explore their leadership potential. There is also a new video, which builds on the “You Can Be Anything” campaign.