I wonder why one has to be a theist to create gods. Part of the problem is definitional; what is a god? According to the three fifty-cent words in the explanatory section of my young-person’s Bible, the traits are being omnipotent, omnipresent, and omniscient. Problem is, in the Bible God doesn’t really seem to fit any of these particularly well. The closest match seems to be omnipotent, but omnipotence leads to logical conundrums in reasoning, creating rocks so large you can’t lift them, and all that. Gods are, by just about any ancient standard, defined in relational terms—they are more powerful than us. That’s true of Lovecraft’s gods as well. They are so powerful that merely viewing them could drive you insane, eh, Ezekiel? (Perhaps Ezekiel is a good choice to compare, since his God comes down from the sky as well. Some would claim in a spaceship.)
Lovecraft survived because he understood what scares a person. Power, without feeling, is frightening. I’ve seen it in the eyes of both Christian and Pagan and it always sends me away shuddering. Smith’s book is more concerned with the survival of H. P.’s ideas in the media. It is a pleasant stroll, or an unpleasant stroll, depending on your perspective, through the descendants of Lovecraft’s monsters and gods. There’s no shame in calling them deities. If we are honest with ourselves, we will admit that some kinds of entities are inherently frightening.