Supporters Direct do a fantastic job across all levels of football. Many fans of the likes of Arsenal, Manchester City or Chelsea will probably never have heard of them. But they work tirelessly in helping clubs rebuild and create sustainable business models for the future. They have focused their efforts on clubs who have gone through financial “trauma” but their assistance is available to everyone and to celebrate their work each year they hold a conference where clubs, fans, members, owners and just about anyone who cares about the game attends. Last year it was in Chester and had an address from William Gaillard, UEFA’s Director of Communications no less at the conference. This year it was the turn of London to host the show.
The highlight of the event is the Supporters Direct Cup which is contested between two clubs that are owned by their members. In the past this has featured AFC Wimbledon, FC United, Chester and Brentford. Two years ago they also added the Supporters Direct Shield as a double-header to make the event even better.
Participation is by invite and Lewes were lucky enough to receive their golden ticket back in March to take part. With over 800 members now about to renew their faith in the Rooks for the first time it is clear to see the benefits of a community ownership model – after all who wouldn’t want someone like me on their board! Lewes would be playing Fisher, whilst Enfield Town would be taking on Wrexham for the Supporters Direct Cup.
Back in the day Enfield FC were one of the most feared Non League teams around. They won the Conference in 1983 and 1986 as well as the Trophy in 1982 and 1988. Today they would be promoted into the Football League (in fact in 1987 they would have been promoted as the system we have today was brought in), but back in the 1980′s it was up to the League clubs to determine if a non league club could and would be voted in. Consequently, teams like Enfield, Altrincham and Wealdstone never got the chance whilst the likes of Rochdale and Torquay United propped up the rest of the Football League.
The story then turn an all too predictable turn. The club was sold, ambitions were unrealistic, financial meltdown ensued. In Enfield’s case they actually split into two, with Enfield 1893 and Enfield Town going their separate ways. The latter have now climbed back up the leagues and this season will play in the Ryman Premier, at last after years of groundsharing with Brimsdown Rovers and Cheshunt, in their own stadium, the Queen Elizabeth II Stadium whilst their old ground is now a Cineworld.
Our opponents Fisher had also been through the mill in recent years. Twenty five years ago the club were playing in the Conference National and were the “premier” non league side in London. But chasing the dream of league football ultimately cost their ground in Bermondsey, their Conference place and ultimately their own existence. Like Enfield Town, they reformed a few years ago when the dawn was at its darkest and are now climbing back into the sunlight. Last season they finished 10th in the Kent League, reformed and stronger under Supporter ownership.
At 11am there were some serious doubts that the game would not go ahead. Rain had pounded South East England since the early hours and we were staring at an almost unheard of pre-season game cancellation (well, apart from Danny Last’s trip to Winchester City v Havant yesterday that was abandoned at half time). This should have been an easy trip around the North Circular but the rain had flooded the Dartford Tunnel (that’s not worrying at all – a tunnel under a major river flooding), the roads north of the Blackwall Tunnel were being designated as “Olympic Lanes” (oh how commuters will laugh at the chaos that will cause) and shoppers were driving aimlessly around Stratford looking for a car park for Westfields (as the main ones have been closed to stop people parking there for the Olympics – the bare-faced cheek!).
Fisher 0 Lewes 1 – Queen Elizabeth II Stadium – Sunday 8th July 2012
So our first game of the season saw the Rooks take home their first silverware in five years. It wasn’t a classic – few opening games in pre-season are, but the squad weathered the torrential rain, hot sunshine and the occasional clap of thunder to beat a determined Fisher side.
The only goal came just after the break when a hotly contested Lewes corner was swung over by Beckford and Chris Breach showed why he is still one of the best attacking centre-backs in Non League football with a towering header into the net. I for one could breathe a sigh of relief thanks to Breach’s excellent header.
After a very tight first half and the drama of the spot-kicks we headed inside for a beer. Unfortunately, the crazy licencing laws in this country meant that because Wrexham were playing later in the afternoon, alcohol could not be taken out of the bar area and onto the terrace. This was despite the fact Wrexham had brought down an under 18′s side. If ever there was a law that directly impacted the ability for small clubs to make money, this is it. No more than 100 fans were watching this game, yet the licencing laws are the same as if it was a 90,000 capacity game at Wembley Stadium.
The second half was punctuated by a number of stoppages for substitutions. Simon Wormull brought himself on after an hour and came the closest to scoring with a couple of long range efforts that the Fisher keeper(s) had to get down well to save.
As the bright sunshine was replaced by more torrential rain the referee blew the final whistle. Lewes had won the Shield that had been held for nearly two years by Scarborough Athletic. There was a small presentation to skipper Steve Robinson and time for a quick team photo before the players left the pitch.
More pictures can be found from the afternoon here.