As AND showcased its Fall/Winter 2014 collection
At the Myntra Fashion Weekend
3.30 pm on 4th October 2014
Mumbai, October 2014–The contemporary, western-wear brand AND, commemorated easy elegance with a generous dose of sophisticated chic, in its Fall/Winter 2014 Collection showcased at Myntra Fashion Weekend on 4th October 2014.
The collection was a visual delight, with a stylish amalgamation of lace, sheer, feminine cuts and trendy silhouettes - exuding casual elegance, and minimalistic sophistication. Well-placed details, colours, and styles kept the looks modest, while the ‘Sheer’ elements introduced a subtle play of hide and seek.
The models sashayed down the runway, showcasing a stunning melange of, dresses, shorts, jackets in geo-retro inspired prints, cropped bomber jackets, pleated skirts and crop tops, with the trendiest range of printed pants. Dipped in the season’s favoured shades, like mint, navy blue, mustard, blush, grey, white and black.
Talking about AND’s latest F/W 2014 collection being showcased on the ramp, Meena Sehra, COO, AND, says, “We are excited to be showcasing the AND Fall/Winter collection at Myntra Fashion Weekend. The season is all about subtle sheer elements, retro styling and fun geometric prints. The collection is, true to the AND style philosophy of, stand-out trends of the season, classic and easy silhouettes whilst being distinctive in style and essence. These spectacular yet versatile runway looks, can easily take you from desk to dine, with simple accessorising tricks”
About AND
Launched in 1998, AND was the first Indian brand to offer urban Indian women, global styles that suited their silhouettes. AND offers a chic collection that comfortably combines formal and evening wear. The label has evolved to keep pace with changing lifestyles.
The AND woman is stylish and confident, speaks her mind and wears her attitude on her sleeve. She represents the new age, multi-tasking woman who seeks versatility in her everyday fashion choices. Presently, AND is retailed through over 250 points of sale, which include 47 exclusive stores and over 200 other established multibrand lifestyle formats like Shoppers Stop, Lifestyle, Central &Pantaloon.
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