The Alaska World Milk Day provides a great opportunity to reinforce importance of drinking milk and healthy lifestyle and bring it at the forefront of consumer awareness. And with the series of exciting activities lined up for the World Milk Day, Alaska Milk encourages children and adults alike to get into the habit of drinking milk and engage into sports activities to achieve optimum health
June 2013 marks the milestone of the first-ever Alaska World Milk Day. Various exciting activities were lined-up to celebrate and promote good health! The celebration kicked off last June 1 with the Alaska IronKids Run Race in SM Mall Of Asia (IMAX Parking Area) and the Alaska World Milk Day Sampling in Glorietta Malls
June 9 witnessed Alaska World Milk Day Family Run where more than 3,000 participants raced at 3k, 5k, 10k. As early as 4am, families gathered at the Bonifacio Global City in preparation for the run. Families ran and crossed the finish line together making the event a great family bonding opportunity!
More than 3,000 participated in the fun run which translated to a donation of more than 3,000 packs of Alaska Powdered Milk Drink to the Children’s Hour which was represented by Ms. Mikki Montenegro, Marketing and Communications Associate of Children’s Hour. As in previous events, there was also the Alaska milk moustache photo shoot where everyone eagerly participated in