The aforementioned steps will certainly make your cafe stand erect even if it's a new one so don't just overlook the info, read and comprehend also.
No matter how many cafes are in line around the block, each accompanies hundreds of customers daily. Initiating a coffee shop is a swell business opportunity which will help you earn thousands of bucks by end of the day only if you're proceeding in the right direction. A nice warm cup of mocha served with finger foods is everyone's favourite supper especially office workers. Apart from typical munch and chow, a cafe gives a calm and peaceful environment where you can relax, hold a casual work meeting or simply extend your social circle by mingling with commoners.
Now that's a Location!
Regardless of how unique, inexpensive and yummy the menu is, venue plays a key role to either increase or revert customers. Coffee shops are mostly located on busy streets and a business neighbourhood offering breakfast, lunch and supper menu but a few remains open till midnight so expect dinner in the list! Lest it's somewhere in a desolate corner where visitors would give a second thought before dropping isn't preferred as it'll apparently cost you more than already invested.
Menu
After location comes another imperative factor and that's the menu! As mentioned before, cafe in Dubai or any other place must've a diversified menu which should include local and continental snack food variety. Pastries, soups, sandwiches, soda pops, juices, burgers and fries are a few common items which you can't ignore but keeping the place open for customers till late night accounts for something more! Don't forget to buy a coffee roaster for an authentic taste every time while providing traditional brewing.
Enactments
Having extra budget and located in a most aristocratic neighbourhood means you should arrange something to arouse customer's mood such as live performances or any other entertainment activity. Being a social place, these amusement bustles shouldn't be offensive to anyone that means research and welcome local culture.
Set specific time to arrange entertainment session, go with unique and mix style for each day such as a folk dance on Monday, guitar and piano session on Wednesday so on! Make it more engaging by asking the visitors to perform on-stage which will further heat things up in an optimistic way.
The Puppetry & Art Show
Whether a child or adult, colourful Muppets have always been an inspiration to everyone with their unique teaching style! So bring back some good old memories by hosting a puppet act over weekends or an art show providing local artists to utilize their talent. Lest it's a renowned bistro in Dubai, fans can draw Arabic architecture and images thus bedecking the place. Who knows you can be the next iconic artist in the Gulf region thanks to your common cafe' hangout! Circulate the news via newspaper, social media or internet.
Market Positioning
It's about time your coffee shop to add in the list of finest cafes and the best restaurants in Dubai; only possible via marketing. Have a logo impression over ceramic mugs, kitchenware and uniform while offer regular customers a complimentary keychain or any other small gift items as a token of appreciation. T-shirts are a great idea if you've the budget to buy and print in bulk! All this helps develop customer loyalty and retain them for longer.
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