A Look Back at Tamera Beardsley Design

By Tamera Beardsley @tamerabeardsley

 As I prepare for the official launch of my Coastal Inspired Accessory Collectionnext week I thought it would be fun to look back at some of my editorial coveragefrom back in the day when I had my original Accessory Collection.
It's easy to see I've always had a penchant for Dramatic, Statement Accessories!

It was the late 90's when i had my original company.It literally feels like a lifetime ago,  before i had children.
The Fashion business worked differently back then, before social media.
The only way to get any traction was to get good editorial coverage.When my collection was. noticed in the LA showroom by Italian Modait was the opening I needed.
From there Woman's Wear Daily became interested then other fashion magazines followedthen the stores started writing orders.

Here are some of the editorial features.


My cuffs are in this feature. It was a fun time. I never knew where or when my pieces would show up.Back then stylists would borrow pieces from the many showrooms my Collections were shown inespecially the New York City. showroom.

I remember seeing this magazine cover on new stand at our local grocery store.I had no idea they had even shot my pieces.There might have been some excited jumping that grocery run!


My pieces were used in a huge 12 page spread that Italian Moda shot inVenice Beach California with man of the top 90's supermodels of the time!







I have been in love with flower crowns since the 90's to be sure!They will always have a place in this designers heart!

Thank you so much for stopping by and indulging me in a trip down memory lane.

Next week I can't wait to present my new Coastal Inspired Collection.I still love statement piecesbut now  I also  have big heart for pieces with meaning behind them as well.
I have poured a lot of my heart and soul into my new collectionhoping to find a beautiful mix ofFashion and Heartfelt meaningwith the materials I've chosen to work with.

As always my friends

I wish you love and joyas you style your life