Sometimes I’ll read one of his haikus, and a funny image will jump into my head– like Mr. Crow here.
And as any creative will tell you, one idea always leads to another.
Looking at the above image, I had the following thoughts:
1. Dreamy people are not necessarily thinking deep thoughts. 😊
2. What we think about defines us.
3. An illustrator takes words and conjures up pictures. The words don’t have to be poetry or anything fancy.
4. Details are important for getting buy-in. (The brown swirling leaves above convey a wintry wind.)
5. We’re more apt to stop and read text when we see an interesting image.
6. You never know what people will respond to. An over reliance on data by marketers limits creativity.
7. Haikus make a great case for brevity.
8. Haikus come from observation. To conjure new content ideas, try to see your product or service with fresh eyes.
9. Fresh food is better than canned; custom images are also better than canned (i.e., stock).