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- Get Google to work for you in highlighting your site. Through SEO (search engine optimization) techniques on your site, and help from good Content Marketing platforms such as “Link-able,” customers will be drawn to your site to expedite the building of your brand. Also you should post to industry and other popular sites for more visibility.
- Market your ideas and expertise early for customer feedback. After a few blogs about your idea, you will know from reader feedback, positive and negative, whether you really have something to offer, before you spend big money on it. Every business person should count on at least a couple of course corrections before they get it right.
- Build relationships with potential business partners. Blogs are a great way to establish credibility and meet future strategic partners and key vendors. Your reach with a blog will make you visible to key relationship-building channels, including LinkedIn, industry forums, and worldwide business executives. Let them find and appreciate you.
- Attract supportive team members and employees. Every business benefits from having employees who understand and support your mission. If they like the messages you are delivering in your blog, their efforts will more likely be complementary, committed, and more productive for your business. You need people who really want to work for you.
- Your blog followers will be your best customers. Good marketing is all about building excitement, suspense, and value in the mind of potential customers. These days, customers want two-way relationships, and people who follow your writing will feel this bond. Use it to find customer requirements, new revenue streams, and build your brand.
- Hone your writing style for all communication. Writing improves with practice, and real reader comments, so blogging is a valuable learning process or every business communication you need to do. I still see many marketing pitches, and even contracts, which ramble on without hitting key points. A good blog is short and tightly written.
- Blogging is a good hub for all your social media outreach. You will learn to promote your blog through Facebook, Twitter, LinkedIn, and other social media sites, and soon you will be able to assess which of these channels has the biggest return for you. It’s also a short step from blogging to podcasting, videos, Instagram, and others platforms.
- Establish your identity and control your reputation. The best way to build a positive reputation and identity is to do it yourself with positive blogging, before some random review strikes with a negative. When somebody finds you online, you want to make sure that they get an accurate and complete picture of who you are and what you’re all about.