eCommerce companies have a lot on their plate. They'll not only have to worry about ensuring their products are top-quality but also consider their competitors, overall market, and more. And then there's trying to improve eCommerce conversions.
These are the people who actually buy from your website, and they're often represented as a percentage of your overall website traffic. Naturally, the higher this is, the better. It means you'll make more and more sales and revenue.
You should naturally put a decent amount of time and effort into it, but where do you start? What can you do to increase your website conversions?
Thankfully, this is far from complicated, and there are countless strategies. Some are much more effective than others, so they're often the better ones to use. There's no reason why you shouldn't, at least, consider them.
What Are eCommerce Conversions?
Before looking at each of them, it's worth looking at what eCommerce conversions are. Usually, this refers to the number of people visiting your website and buying your products or services. Each sale can be seen as a conversion.
However, that's far from the only type of conversion you could come across. A conversion should be seen as someone who completed an action you wanted them to complete. A sale is just the most obvious of these.
There are also multiple other types of conversions you could come across, including:
- Subscribing to a newsletter
- Following on social media
- Booking a consultation or appointment
- Contacting through a form
While all of these help move a potential customer to a sale, they can all be seen as types of conversions. You've converted a website visitor into a newsletter subscriber, for example. In time, you can then convert them into an actual sale.
To properly do that, you might have to implement multiple conversion strategies. Some of these are more effective than others, so they can be the best to implement. It's worth focusing on seven of these.
They could end up helping you improve eCommerce conversions more than you'd expect. Once you've implemented them, you should see more sales and overall conversions.
Improve eCommerce Conversions: 7 Strategies To Use
Optimize The Site Speed:
While there are multiple more significant steps to improve e-commerce conversions, it doesn't mean they all take a lot of time and effort. Multiple seemingly minor areas could have a considerable impact, which could be worth starting with. One of the more notable is your e-commerce store's site speed.
The longer it takes your website and various pages to load, the less likely someone will buy from you. They'll simply click out and go to one of your competitors, which you wouldn't want to happen.
Take the time to make your website load faster, and you'll see more people going to your website and staying there. Even increasing your website speed by 100ms could increase your e-commerce sales by 1%. You've no reason not to focus on this.
2. Enrich Product Pages
Your product pages will be some of your primary assets when trying to improve eCommerce conversions quickly. They'll be what helps to convince potential customers actually to buy from you. These pages deserve a significant amount of time and attention because of that.
Enriching your product pages is the best way to increase your overall sales. There are multiple ways you can do this. Start by having well-written product descriptions that generate interest. Be in-depth with this, but don't turn it into a construction manual.
After that, add some high-quality pictures that show your products in the best light possible. Customers want to know what they're getting, after all. Show instead of telling, and use great images to help. Even videos can be a great addition and increase conversions quite a bit.
3. Implement A Chatbot
Potential customers will visit your website at all hours of the day and night, and they can often have various questions. If it takes them ages to get an answer - if they get one at all - they're not likely to buy from you. They'll move on and end up buying from one of your competitors.
Despite that, you can't be on hand constantly to answer their questions. That's where a chatbot comes in, as it can be added to your eCommerce website and work 24/7. It can answer customer questions quickly and accurately without needing to do anything.
You can get a chatbot that works perfectly for you by partnering with a chatbot company. You could be surprised by how much impact it'll have on your conversions. It's quick and easy, so you've no reason not to add it to your site.
4. Experiment With Pricing
Different people have different spending habits and budgets. While you'll naturally want to sell your products for as high a price as possible, that mightn't be the best approach. You could find you'll make more sales - and more significant revenue - by listing your products at a lower price.
Though that seems counterintuitive, there's some science behind it. With the right price, you'll make your products affordable for more potential customers and still make a decent profit. You might make smaller margins per sale, but the increase in sales overcomes this.
Experiment with your pricing to see what your sweet spot is. This could take time and effort, but it'll be worth it. You can even add a few sales occasionally to generate a bump in sales and more brand awareness.
5. Personalize The Experience
Everyone likes to feel like they're the center of the world, even if that's only for a little while. Helping your customers feel that way could increase your e-commerce conversions more than you'd think. By personalizing the shopping experience as much as possible, you can make them feel that way.
The easiest way to do this is by highlighting products related or similar to those customers already consider. It'll make them feel like you're looking after them while showcasing other products you can sell to them. It should improve your conversions because of that.
It's also worth implementing this into any marketing strategies you use to enhance the effect. With appropriate data collection, you shouldn't have much of a problem getting this done. It'll improve eCommerce conversions more and more in time.
6. Make Navigation Easy
One of the more effective ways to improve e-commerce conversions quickly is to make your website as easy to navigate as possible. Help your potential customers get to the checkout quickly and easily. The fewer barriers they encounter when doing this, the better.
You want to start pushing them toward the checkout page as much as possible, and a simple and easy-to-navigate website is an excellent aid. It'll ensure they can add products to their cart and then actually get to their cart so they can buy those products. They can't complete the checkout if they can't find the cart.
As simple as this sounds, it makes quite an impact. Get rid of any clutter from your navigation, and make navigating your website intuitive and easy. You'll see your conversions improve more and more in time.
7. Properly Understand The Customer Journey
The customer journey is the process potential buyers go through before buying from you. This has several stages, starting with awareness and going to post-sale. Properly understand each of these stages and how your customer feels about them.
Once you do, you can start working on making the customer journey as effective as possible. You can start creating content and implementing other strategies targeting each stage. This pushes potential buyers along the customer journey, helping to turn them into a sale.
Start off by making sure you understand the whole customer journey before starting on this. It'll end up being more effective once you do. You can implement strategies that'll push potential buyers along the journey much more effectively, letting you generate more sales than you would've thought.
Improve eCommerce Conversions: Wrapping Up
Trying to improve eCommerce conversions can be a complicated process, and it takes time to get right. With how important it can be to generate sales and revenue, it's an area you'll have to work on actively. You shouldn't have to struggle too much with it, though.
All it really takes is focusing on the right areas and putting the work in. With some time, you'll see your effort pay off dividends. You should have more and more conversions in time, letting you generate more sales and revenue. You've no reason not to put the work into it.
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