It is the right time to find the excellent ways to improve social media marketing strategy. Social media presence of a business or brand plays an important role in the success online. Like other strategies it is necessary to follow latest social media trends to boost online growth of your business.
In this world of internet people are aware about the use of social media channels. With the help of technologies and capabilities it is necessary to understand buyer personas.
It is the time to discover latest social media trends you must follow in 2019.
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In 2019, Social media trends focus on;
- Understanding your audience
- Creating difference
- Focus on targeted customer base
- Create quality content.
Today, I am sharing 10 of the most important social media trends that will matter most to businesses, brands and marketers in 2019.
Audience:
It is necessary to love and care about your audience. You cannot expect your audience to trust you if you do not care about your audience.
Not only search engines but businesses, brands and bloggers should follow the latest trends to be responsive to the audience.
The goal of social media channels is to boost engagement and build relationships.
To get maximum out of your social media marketing efforts you need to be authinetic and start on right time.
In 2019, social media focus will be on one-one-one interactions. This bring personal touch in conversations.
You need to find out how you can manage social conversation and be responsive.
Narrative Writing:
In 2019, narrative writing and storytelling is the key to make your content authentic on social media.
This means that brands, influencers and marketers need to work hard to learn the art of storytelling.
Storytelling helps to spread the word and idea more effectively rather than just plain text. It is necessary to turn your blog or business into a brand.
Focus on producing more visual content, create one minute videos on different topics and upload them on popular social channels. You will see that videos receive more engagement than plain text.
You can also use viral posts on social media to convert into content to rank higher in search results.
You should use this content to create videos to post on social channels and boost traffic.
Tip: What is viral on one channel can also go viral on other social networks.
Influencers Relationships:
In 2019, influencer marketing will be an important part of social media trends.
There are bloggers like me who find it easy and effective to run Facebook ad campaigns and social media campaigns with the help of influencer marketing.
It is always helpful to use influncer relationships to build links and boost social media reach.
Video Marketing:
In 2019, also videos will be the part of social media trends. From last few years marketers, brands, bloggers and businesses are using video to promote their content.
In2019, the success of your business will depend upon your video marketing strategy.
Focus on:
- Live Video: Use facebook live, YoutTube live and also try to be part of Facebook watch.
- Vertical Video.
- Interactive videos.
- Produce smartphone worthy videos
- Video remarketing
To get maximum out of video marketing;
- Set goals
- Use script
- Create one minute videos
- Repurpose content
Chatbots and Facebook Messenger:
In 2019, brands will use chatbots for their benefit.
Chatbots and Facebook messenger are the best way to engage with audience and build trust.
Messenger marketing will help to get maximum benefits.
Chatbots will be mindblowing social media trend in 2019.
Messenger will help you boost engagement.
Facebook messenger marketing is the new marketing trend.
To use Facebook messenger bot;
- Create Facebook messenger chatbot
- Grow Messenger contacts
- Deliver content via messenger
In 2019, businesses will spend time to invest on custom chatbots for better customer experience.
Social communities will be back.
In 2019, social media trends are about to be more social.
Sometimes marketers become too blind to push the marketing campaigns that they fail to see the importance of socialism and communities.
Some people just believe that socialism is all about sharing posts and social bookmarking. But, in reality it is more than that.
The latest social media trends want you to build a community on social media around your brand in 2019.
Building community will help you understand the audience issues and resolve them on right time.
It is also necessary to build trust and gain authority.
Trust:
Trust is by far the most important goal of every business or marketer. Social media trends in 2019 are dedicated to build trust and keep that trust.
Brands have to work hard to keep the trust. You have to deal with fake news and privacy issues also.
It is also necessary to stop using outdated tactics.
There are few ways to build and regain trust, such as;
Linkedin will Rule:
Recently LinkedIn has updated lot of features and made it more user friendly network. Linkedin has also made it easy to upload videos using vimeo.
Followers and engagement on Linkedin are interest focused. Even if you have small number of followers still your promotions can make huge difference on Linkedin.
In 2019, marketers and businesses will focus more on Linkedin.
Employee Advocacy Program Strategies:
Is your business care about it;s employees. Do you let employees engage with the content or be part of content creation?
In 2019, social trends say that employee engagements will help your business to grow rapidly.
I have already shared that how content shared by individuals perform better than the content shared by companies.
Mobile focused content:
Smartphone users are growing at multiplying rate. It is necessary to produce the content which is interactive, fluid and beautiful. Content should be easy to digest for mobile users.
Your social media strategy should follow the mobile trends.
You should integrate social media channels on your website or with content to boost engagement.
Final Words:
In 2019, social media trends and SEO trends will play important role in the growth of your business.
Your job is to follow the latest trends to outrank the competition and gain trust of the audience.
Have you started following these Social media trends?
Which social media trend you find most effective?
Share via comments.
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