“Black Opium: The Night Is Ours,” a two-part NFT campaign, has been confirmed by Yves Saint Laurent Beauty. This campaign is meant to honor their Black Opium fragrance line, which has been around for a long time. The first part of this campaign is an NFT drop made up of “YSL Beauty Night Blocks” from 2014, which is a nod to the year the fragrance was made. The well-known fashion label wants to make it possible to buy both a physical product and a digital collectible at the same time. Read on to learn more about the YSL drop, how to get the NFTs, and how the project can be used.
(4/5) WHEN DAY BECOMES NIGHT. YOUR CREW TAKES FLIGHT MAGNETIC. HYPNOTIZING. THE CENTER OF ATTENTION. YOU THRIVE BEST AS THE LEADER OF THE PACK. YOU ARE A CREW CALLER.
— YSL Beauty (@yslbeauty) January 23, 2023
How to collect Yves Saint Laurent NFT?
YSL Beauty is a group of more than 24,000 people who like, collect, and make digital fashion NFTs. P00Ls, a native web3 platform, is linked to the brand. On the Polygon blockchain, non-fungible tokens for YSL Beauty are given out. Intimate partner violence is also something that the platform wants to stop and fight. The most recent campaign has two parts. The goal of the first YSL drop is to get as many people as possible on board by letting their community and other members buy fragrances directly from their website and get NFTs in return. Second, all of the money made from the “YSL Beauty Night Masters” NFT drop will be given to the charity program “Abuse Is Not Love.”
“This latest release from the “YSL Beauty Blocks” collection lets us test the potential of NFTs when integrated into an online shopping experience, which is in line with our promise to make this new use more accessible. Diane Hecquet is the Chief Digital and Marketing Officer for Yves Saint Laurent Beauty.
Collectors in the U.S., U.K., Australia, and France who buy a Black Opium fragrance from the official YSL Beauty online store will get an NFT. Users only need to download and install the official YSL Beauty wallet app to get their 2014 unit. Original editions and ultra-rare editions are the two types of digital collectibles.
About the YSL Collection
The private sale takes place on March 1, and the public sale takes place on March 3. The collection has 2000 original units and 14 NFTs that are very hard to find. All of the collectibles show what Black Opium Eau de Parfum is all about. YSL’s newest fragrance, Black Opium Le Parfum, is also one of the ultra-rare editions. The name of this contestant was chosen by the people who follow YSL on Instagram and Twitter.
Also, people who buy the NFT get benefits, such as:
. Web3 activation for Black Opium’s “The Night is Ours” private sale of the second chapter of “The Night is Ours.”
. A gift certificate from yslbeauty.com on top of the NFT.
. Content that is only available on YSL.
. A 90mL bottle of Black Opium Le Parfum and a specially chosen YSL Beauty kit to help you get the “Black Opium look.”
After the first “YSL Beauty Blocks” drop, the second drop is sent straight to the wallets of those who own “YSL Beauty Blocks.” This second drop gives early access to the brand’s Web3 community during the private sale on the website. YSL also says that the second drop is made up of work by inspiring female artists. The artists will be named soon by the brand.