The above image comes from a fundraising campaign for the Alamo. Yes…THAT Alamo.
The Fundraising marketing campaign was created by Austin, Texas-based agency Door Number 3 and I think it adds a little tasteful humor to the Alamo fundraising drive.
I can hear people complaining that humor demeans and slights the cause. I agree that you have to be careful interjecting a little humor into fundraising campaigns but it’s just as easy to go too far stressing the seriousness of your campaign. Nobody is suggesting poking fun at disaster relief or homelessness but simply a little fun in appropriate places depending on your campaigns topic.
I’d like to hear your throughts on the best use of humor for a fundraising and charity cause. What has really caught your attention? What are the award winners and campaigns your remember?
Let me know what you think.
twitter @justfundraising