There was a great article recently on Loudwire about how metal has become a “fashion statement”http://loudwire.com/opinion-stop-making-metal-a-fashion-statement/
It was basically everything I wanted to say when I started writing a similar piece a few months ago.I'm still waiting for the “K” family to disappear like too many of their kind in the past (anyone remember Paris Hilton – no – the skank not that hotel...??) .
A friend of mine told me a great story about when he lived in low-income housing in the Lower East Side, and saw a Puerto Rican kid wearing of all things a Marillion t-shirt.Delighted to find a fellow fan of such an obscure band – and in the “hood” of all places, my friend started gushing about how much he loved Marillion, asked what this kids favorite songs were.The kid stared at him blankly and it took him a few seconds to realize he was talking about the shirt. And he was like “oh, I found this somewhere and thought the picture was cool”.If that kid ended up interested enough to at least buy one album then my friends efforts were not in vain.
Another friend told me a few years ago when she was wearing a Maryland Death fest t-shirt I bought back for her, she was waiting for a bus and someone got in her face ranting about how she was going to hell unless she repented for her sins.Her response was classic metal-head, “I may be going to hell but we have the best music”.
About 10 years ago I had a great job doing data entry in a liberal arts college in Western Massachusetts.The two things that made the job great were we were allowed to listen to music with headphones all day and there was no dress code except “don't wear anything you would wear on the beach”.At the time I was living with someone who's band played a lot of the bigger European metal festivals, and I would proudly wear the festival shirts he brought home.One of my fashion forward co-workers had asked me if I ever heard of Ed Hardy's line of clothing – that if I liked shirts with skulls and guitars I would like Ed Hardy's shirts.I had to explain to him the difference.
Sure a lot of band logos have become “corporate” - you can't walk into a Wal-Mart or Target without seeing AC/DC, Metallica, Led Zeppelin, Jimi Hendrixand even sometimes Black Sabbath shirts.But that doesn't bother me because I have half a dozen AC/DC shirts and they were very easy to find (the girly fit ones too – not the boxy men shirts).It does rile me up when I see kids wearing Ramones shirts without a clue.I remember loaning my brother a Maiden shirt years ago and our friends ripped him a new one because he couldn't name one song.That's how brutal it used to be.Now I've seen old Russian grandmas wearing Sid Vicious shirts they bought in Value Depot (I'm not kidding and I wish I had taken a picture).
I think the rock music listening populace should take it upon ourselves to approach anyone who has co-opted our logos and actually grill them.OK you're wearing a Clash shirt? Name one song that wasn't on Combat Rock? What do you mean what's “Combat Rock?? Give me that shirt!”
-Rys