If you walk down the yogurt aisle these days – you will notice a huge shift in what is offered. Greek yogurt used to be a small percentage of choices – but at least in the Chicago area, Greek yogurt is about 90% of what is offered. It’s no wonder, I think it’s delicious and I use plain in baking, and use flavored ones in smoothies.
Today I want to tell you about a FROZEN bar from a company called Yasso.
The story behind these bars is a cute one!
CHILDHOOD FRIENDS & SPORTS
Amanda and Drew grew up in Easton, MA and met in kindergarten-probably during snack time. In high school, Amanda became one of Massachusetts’ premier soccer players and Drew clocked a 4:15 mile on the track. After graduating, Amanda attended Providence College and Drew attended American University, before transferring to Northeastern University. With a shared love of sports, they learned the benefits of a healthy lifestyle early on.
THE IDEA & HUMBLE BEGINNINGS
In July of 2009, Amanda and Drew teamed up after she was introduced to the idea of making frozen Greek yogurt while working as a food broker for her father, Stu. The two former Division 1 athletes embarked on a journey from scratch to create a good-for-you product of the highest quality in the frozen novelty category. After a degree from Ice Cream Camp (yep, seriously), countless road trips and over a year of research and development, they executed their first production run in September.
BUILDING THE TEAM
The first order of Yasso was delivered in March 2011. Amanda and Drew immediately focused their attention on in-store promotions, sampling, charity events, and social media. Consumers quickly became loyal fans, and Yasso was growing rapidly. Now staffed with a team of fun and energetic people, Yasso has become one of the fastest-growing novelty brands in the country. As they look to the future, Yasso will continue to create products that are delicious, nutritious, and authentic…the same values Yasso has had since its inception.
***
Love that story of how the company started!
They make all sorts of flavors such as mango, blueberry, strawberry, chocolate mint, fudge, etc!
This flavor looks amazing!
I have a coupon for a FREE box of Yasso Frozen Greek Bars – just leave a comment, I will choose a winner March 1st!
Where can you buy these?
CLICK HERE TO ENTER YOUR ZIP CODE TO FIND A STORE NEAREST YOU!