Yahoo Reports: Search Revenue Up 4%; Paid Clicks Up 11%; Price Per Click Falls 2%

Posted on the 28 January 2013 by Worldwide @thedomains

Yahoo! Inc. (YHOO) today reported results for the fourth quarter and full year ended December 31, 2012.

The market liked the report as shares of Yahoo are up over 3% to $20.95 in after hours trading.

As you can see below revenue from search was up 4% for the 4th Quarter of 2012 and up 2% for the year.
GAAP revenue was $1,346 million for the fourth quarter of 2012, a 2% increase from the fourth quarter of 2011.

Revenue excluding traffic acquisition costs (“revenue ex-TAC”) was $1,221 million for the fourth quarter of 2012, a 4% increase compared to the fourth quarter of 2011.

Paid clicks increased 11% in the 4th quarter and 8% for the year.

Price per click was down 1% in the 4th quarter.

Yahoo ended the year with $6 Billion in the Bank

Search

  • GAAP search revenue was $482 million for the fourth quarter of 2012, a 4 percent increase compared to $465 million for the fourth quarter of 2011. GAAP search revenue was $1,886 million for the full year of 2012, a 2 percent increase compared to $1,853 million for the prior year.
  • Search revenue ex-TAC was $427 million for the fourth quarter of 2012, a 14 percent increase compared to $376 million for the fourth quarter of 2011. Search revenue ex-TAC was $1,611 million for the full year of 2012, a 9 percent increase compared to $1,478 million for the prior year.
  • Paid clicks, or the number of clicks on sponsored listings on Yahoo! Properties and Affiliate sites, increased approximately 11 percent compared to the fourth quarter of 2011 and increased approximately 8 percent compared to the third quarter of 2012.
  • Price-per-click increased approximately 1 percent compared to the fourth quarter of 2011 and decreased approximately 2 percent compared to the third quarter of 2012.

Cash Balance

  • Cash, cash equivalents, and investments in marketable debt securities were $6 billion at December 31, 2012 compared to $2.5 billion at December 31, 2011, an increase of $3.5 billion.
  • During the fourth quarter of 2012, Yahoo! repurchased 80 million shares for $1.5 billion. During the year ended December 31, 2012, Yahoo! repurchased 126 million shares for $2.2 billion.

Adjusted EBITDA for the fourth quarter of 2012 was $509 million, an 8 percent increase from the same period of 2011. Adjusted EBITDA was $1,699 million for the full year of 2012, a 3 percent increase from the prior year.…